Responsibilities

• Reporting to the Head of Brand and Marketing, you'll play a key role in delivering our organisational brand and marketing strategy.
• You'll help develop and execute integrated, national campaigns that raise awareness of our services, strengthen our reputation and support wider organisational objectives.
• As a steward of the Citizens Advice brand, you'll ensure our identity, messaging and positioning remain consistent across all channels while leading initiatives that increase visibility, build trust and encourage people to use and support our services.
• This is a varied role combining strategic thinking with hands-on delivery. You'll use audience insight and performance data to shape campaigns, ensuring our communications are relevant, accessible and impactful. Working collaboratively across External Affairs and the wider organisation, you'll help influence perceptions of Citizens Advice and ensure our brand continues to resonate with the people who need us most.

Requirements

• Significant experience in brand management and integrated marketing.
• A track record of developing and delivering successful multi-channel campaigns.
• Strong understanding of brand governance and reputation management.
• Experience using audience insights and data to inform strategy and evaluate performance.
• Excellent project management and stakeholder engagement skills.
• Outstanding written and verbal communication skills.
• A collaborative approach and the ability to influence colleagues at all levels.
• A passion for delivering meaningful work that creates positive social impact.
• Demonstrable experience in a senior role in brand management or marketing with a track record of leading a team, developing and managing an effective brand and marketing strategy, including audience prioritisation, campaigns & communications, brand positioning and stewardship.
• Experience of monitoring, managing and reporting on organisational brand health and performance.

Benefits

• We’re a flexible employer, so this role may suit anyone who’d prefer a flexible arrangement to help their work/life balance, many of our colleagues spend most of their time working remotely.
• Whilst we prefer a blended approach between a local office, if one is near you, and home we’re open to being flexible on location.
• Time in office negotiable