Brand Marketing Manager - Canterbury

London, UK (Hybrid)

Salary Not AvailableMid Level

Posted 2 months ago

Job Summary

Own and orchestrate Canterbury’s seasonal brand campaigns from brief to delivery, coordinating cross‑channel activations with internal teams and external partners, while tracking performance and applying learnings to future activity.

  • Lead end-to-end campaign delivery across digital, social, retail, partnerships and PR.
  • Translate insights into clear briefs and ensure brand consistency across global and regional teams.
  • Monitor performance and continuously improve future campaigns and activations.

Job Description

Responsibilities

  • Support the delivery of the annual and seasonal Canterbury brand marketing plan.
  • Coordinate integrated campaigns across digital, social, retail, partnerships, PR and experiential channels.
  • Translate consumer insight, brand positioning and product priorities into clear campaign briefs.
  • Manage timelines, assets, approvals and stakeholder communication for seasonal marketing projects.
  • Work with creative, content, PR and media partners to deliver high-quality brand work.
  • Support the development of brand guidelines, toolkits and assets for global and regional teams.
  • Track campaign performance and capture learnings to improve future activity.
  • Collaborate with Product, Design and GTM teams to support seasonal storytelling and launch readiness.
  • Build clear campaign, content and activation briefs that connect brand objectives, product stories, audience insight and channel requirements.
  • Measure activity performance and capture learnings so future campaigns, community moments and retail activations continue to improve.

Requirements

  • Brand marketing, campaign management or product marketing experience in sport, fashion, lifestyle or consumer categories.
  • Strong understanding of the marketing mix, including digital, social, retail, partnerships and PR.
  • Ability to manage campaigns from concept to execution with good attention to detail.
  • Strong project management and stakeholder coordination skills.
  • Good storytelling and creative briefing capability.
  • Confidence working with agencies, internal teams and regional partners.
  • Consumer-led mindset and a proactive, collaborative approach.
  • Strong creative judgement and commercial awareness, with the ability to balance brand-building, consumer relevance and delivery discipline.
  • Brand marketing or campaign delivery experience in consumer, sport, lifestyle or apparel brands.

Benefits

  • Perks & Benefits We offer a competitive salary, discretionary bonus, hybrid working, flexible start and finish times, generous holiday allowance, product discounts, sample sales, enhanced family-friendly policies, healthcare support, gym and fitness discounts, cycle to work scheme and electric car scheme.
  • You can find full details of our benefits and perks on our UK Benefits page.
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Pentland Brands

Pioneering brands that make life better. We are Pentland Brands, a global family business bringing some of the most loved sports, outdoor and lifestyle brands to millions of people around the world.We own Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse, Red or Dead, KangaROOS and Mitre. We’re also the UK footwear and apparel licensee for Kickers.All our brands have their own unique identities and every one of them is powered by Pentland. We're a truly global business, with 21 offices in four continents. We’re always on the lookout for talented, enthusiastic people to help shape our future. We celebrate difference and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.To find out more go to www.pentlandbrands.com or follow us @pentlandbrands on Twitter or Instagram.

Founded in 1932
London, England, GBR
2.3K employees (402 in marketing)

Marketing Team

Marketing Team Size
267 (11% of company)
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Seed, 4 years ago

Traffic Signals

Monthly Visitors
47.8K
Traffic Source Mix
Search
48%
Direct
36.3%
Referral
7.1%
Social
6.9%
Paid
1.3%

Headcount Trend

Current headcount: ~2.3K

Recent News

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Brand Marketing Manager - Canterbury

Pentland Brands · London, UK · Hybrid