4 weeks ago
Sr. Manager, CRO & Site Experience
Scale Media
California, MO (Remote)Full time$130K/yr – $150K/yr
Sr. Manager, CRO & Site Experience
California, MO (Remote)
$130K/yr – $150K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Job Summary
Own CRO strategy and hands-on testing for a brand, lead two Ecommerce Specialists, and shape a portfolio-wide, AI-enabled, rigorously measured testing program.
Job Description
Responsibilities
- Direct CRO Ownership: You will personally own CRO strategy, test design, and execution for one of our brands' end-to-end digital experience - PDP, checkout, subscription flows, post-purchase. This is hands-on work: you're in the tools, writing hypotheses, and driving tests yourself.
- Team Leadership Across the Portfolio: You'll manage and develop two Ecommerce Specialists who each own CRO for one of our other brands. You're responsible for the quality, rigor, and output of their testing programs - setting standards, coaching on test design, and reviewing their prioritization.
- Full-Funnel Testing Program: Across all brands, you set the prioritization framework and quality bar for the testing program, ensuring every test reinforces the broader growth funnel rather than one-off wins.
- Experimentation Rigor: Ensure tests across the portfolio are well-designed, statistically sound, and learning-oriented, prioritizing impact over velocity for its own sake. This applies to your own tests and to the tests your direct reports run - you're the rigor check for the whole program.
- Analytics and Reporting: Report on test results, win rates, and funnel performance trends for your own brand and rolled up across the portfolio, in a way that drives strategic growth decisions.
- AI-Enabled Workflows: Design how AI tooling improves site testing from variant generation to analysis to operational throughput. Tools shift quickly; we&aposre looking for someone who thinks in workflows and outcomes rather than specific platforms.
Requirements
- DTC CRO Experience: You've run high-volume site testing and growth programs at a DTC brand. You understand brand-level funnel dynamics, LP design, conversion drivers, and what good test design looks like.
- Player-coach mindset. You're equally comfortable doing the work yourself and leading a small team doing adjacent work. You don't see hands-on execution and team leadership as a trade-off.
- Strong Analytical Instincts: You're comfortable with funnel data, test statistics, and the difference between a real result and noise. You know how to design a test to produce a confident answer.
- Systems Thinking at the Program Level: You can build a brand testing program that scales, with clear prioritization, consistent quality, and learnings that compound.
- AI Fluency at the Workflow Level: You design AI-enabled workflows using whatever tools fit the job and evolve them as the tooling shifts.
- Cross-Functional Collaboration: You partner well with Growth, Performance Creative, and Development without creating unnecessary process overhead.
- 4–7 Years of Relevant Experience: Strong backgrounds include: CRO leads managing brand portfolios or dedicated DTC brands; Site optimization specialists from high-growth consumer companies; Growth marketing managers with deep testing backgrounds; Experience managing junior testers or analysts; Familiarity with site testing tools (Optimizely, VWO, Intelligems, etc.)
Preferred
- Experience in supplements, wellness, beauty, or consumer subscription businesses
- Familiarity with subscription DTC funnels
- Experience with the Shopify platform
Benefits
- Salary: $130,000 - $150,000
- Excellent Medical, Dental, Vision and Life insurance
- Fully remote, full time position
- Monthly WFH stipend
- Generous Paid Time Off program
- Discounted Products
- An amazing team to work alongside!
- Applicant Privacy Policy Notice
Scale Media
Scale is a tech-driven company that builds next generation health and wellness DTC brands, smarter. Our full-stack omni-channel ecosystem is powered by technology using proprietary data-driven methodologies to rapidly scale.We are Scalers who believe in taking a 360-degree approach to improving people's lives through best-in-class products, education, community, and tools. We believe in giving back with multiple charitable donations. We are environmentally conscious, with responsibly sourced products, and a roadmap to sustainability.As Scalers, we are collaborative, fun, experienced, driven, and are always looking for new talent to join our diverse team. -Awarded as One of Forbes’ Best Startup Employers -Nutrition Business Journal's Award for "Leadership & Growth"-Great Place to Work Certified-Inc Best Workplaces-Inc 5000 Regionals: California Region-Inc 5000 Nationals-Hive Operational Award-tasteforlife’s Essential Supplements Awards-tasteforlife’s 2021 Women’s Essentials Awards
Salaries
Posted range
$130K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
47 (34% of company)
Median Career Experience
12 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Hannah Blum
Head of Marketing Strategy (Vice President)
At the company for 7 years 3 months
Omer Engelstein
Executive VP, Marketing
At the company for 11 years 8 months
Neelam F.
Head of Acquisition Marketing
At the company for 7 years 5 months
Brandon Tenney
Associate Director of Content Marketing
At the company for 1 year 4 months
Traffic Signals
Monthly Visitors
6.8K
Traffic Source Mix
Search
39%
Direct
42.7%
Referral
9.4%
Social
6.7%
Paid
1.3%
Headcount Trend
Current headcount: ~140