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Samsonite logo
2 months ago

Sr Specialist, Brand Activation

Samsonite

Mansfield, MA (Hybrid)Full time
Downtown Spokane Partnership logo
3 months ago

Marketing & Activation Specialist

Downtown Spokane Partnership

Spokane, WA (On-site)Full time$65K/yr – $70K/yr
4 months ago

Marketing Programs Specialist

Entech Computer Services LLC

Fort Myers, FL (On-site)Full time$65K/yr – $75K/yr
5 months ago

Temporary Activation Agent, Off Premise

Enthuse-Marketing

Orlando, FL (On-site)Full time$65K/yr – $80K/yr
Ford logo
5 months ago

Off-Road Experiences Activation Specialist

Ford

Allen Park, MI (Hybrid)Full time$72K/yr – $121K/yr
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65 jobs
Samsonite logo

Sr Specialist, Brand Activation

Samsonite

Mansfield, MA (Hybrid)

In-houseFull-timeSenior level
2 months ago
Downtown Spokane Partnership logo

Marketing & Activation Specialist

Downtown Spokane Partnership

Spokane, WA (On-site)

$65K/yr - $70K/yrIn-houseFull-timeMid level3+ years exp.
3 months ago

Marketing Programs Specialist

Entech Computer Services LLC

Fort Myers, FL (On-site)

$65K/yr - $75K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago

Temporary Activation Agent, Off Premise

Enthuse-Marketing

Orlando, FL (On-site)

$65K/yr - $80K/yrIn-houseFull-timeMid level2+ years exp.
5 months ago
Ford logo

Off-Road Experiences Activation Specialist

Ford

Allen Park, MI (Hybrid)

$72K/yr - $121K/yrIn-houseFull-timeMid level3+ years exp.
5 months ago
Previous1234
Samsonite logo
Samsonite

Sr Specialist, Brand Activation

Mansfield, MA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

  • Job
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  • People
  • Funding
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Job Summary

Own the social and creator strategy for a global brand, turning culture, UGC, and influencer partnerships into on-brand experiences across owned channels.

  • Growth/Content Engine: Own organic social across platforms, the content calendar, and tone of voice.
  • UGC & Creator Strategy: Source, rights-manage, and amplify consumer content across owned and paid channels.
  • Influencer Partnerships: Lead agency relationships, brief campaigns with consumer-led KPIs, and cross-functional alignment to drive engagement and purchase.

Job Description

Responsibilities

  • Owns the brand's organic social presence across platforms (Instagram, TikTok, YouTube, Pinterest, etc.)
  • Develops and manages a content calendar for always-on social
  • Monitors brand social channels and engages with the community; understands the brand's tone of voice and writes in it natively
  • Briefs and directs creative assets for social, with a strong aesthetic eye for on-brand, platform-native content; comfortable with light content creation including filming and directing UGC shoots in partnership with in-house creative
  • Develops and executes a UGC strategy, identifying opportunities to source, rights-manage, and amplify authentic consumer content across owned and paid channels
  • Keeps a pulse on culture, trends, and emerging creators; brings fresh, culturally relevant ideas to campaign concepts
  • Maintains a strong POV on platform trends, formats, and algorithm changes
  • Leads Influencer/Creator Agency relationships; briefs agency partners per season with clear, consumer-led objectives and KPIs aligned to comms strategy, brand, and business priorities in the US
  • Develops Influencer/Creator activations for Brand & Key Products to cultivate deeper engagement with the brand and drive the consumer through to purchase
  • Fosters and sustains direct relationships with influencer talent, resulting in authentic and lasting brand affinity
Samsonite logo

Samsonite

3.6 Glassdoor

Founded in 1910, Samsonite is the world’s leading luggage brand. Renowned for its breakthrough research and development, and commitment to innovation, Samsonite has excelled since its inception with a number of industry firsts. Samsonite offers an extensive range of travel, business, kids, casual and personal accessory products. Samsonite helps travellers’ journey further, with ever lighter and stronger products.

Founded in 1910
Oudenaarde, Flemish Region, BEL
4.9K employees (455 in marketing)
www.samsonite.com
56% recommend to a friend
83% CEO approval

Marketing Team

Marketing Team Size
364 (7% of company)
Median Career Experience
14.5 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
1

People

HR / Recruitment

Amanda Dittrich
Amanda Dittrich
Senior Talent Acquisition Specialist
At the company for 3 years 9 months
JI HEE KANG (강지희)
JI HEE KANG (강지희)
Head of HR
At the company for 5 years 1 month

Marketing Leadership

Ulliyada Bopanna
Ulliyada Bopanna
Global Vice President : Product and Brand Strategy
At the company for 8 years 6 months
David Oksman
David Oksman
Vice President Marketing & Direct to Consumer
At the company for 6 years 4 months
Nicole Adriance
Nicole Adriance
Head of Brand and Marketing
At the company for 4 years 5 months
Jaimie Boss
Jaimie Boss
Head of Product Marketing & Licensing: Samsonite Brands
At the company for 9 years 10 months

Funding

Total Funding
$2.1M
Last Raise
$2.1M
Post IPO Debt, 4 months ago

Funding History

  • Nov 2025
    Post IPO Debt
  • Aug 2016
    Post IPO Equity • $2.1M

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$88.4K
Traffic Source Mix
Search
45.5%
Direct
42.3%
Referral
8.1%
Social
2.7%
Paid
1.3%

Headcount Trend

Current headcount: ~4.9K

Recent News

Idéale pour voyager, cette valise Samsonite est bradée chez Amazon (-46%)
Dec 9, 2025 • La Voix du Nord
Besoin d’une nouvelle valise ? Cette Samsonite iconique est enfin ultra-remisée pour le Black Friday
Nov 20, 2025 • Cosmopolitan.fr
Motilal Oswal bullish on luggage sector; initiates 'Buy' on VIP Ind, Safari
Sep 11, 2025 • Business Standard India
Samsonite Launches Paralux™ Collection Worldwide: A New Standard in Sustainable Design and Intuitive Organization
Sep 4, 2025 • prnasia.com
Samsonite Launches Paralux™ Collection Worldwide: A New Standard in Sustainable Design and Intuitive Organization
Sep 4, 2025 • PR Newswire
John Anastasi Named a “Go To” Intellectual Property Lawyer by Massachusetts Lawyers Weekly
Aug 24, 2025 • citybiz
Samsonite Q2 sales decline beats estimates, EBITDA in line
Aug 14, 2025 • Investing.com
Chez Samsonite, Sébastien Valette évolue aux commandes des marques Tumi et Lipault
Jul 29, 2025 • Le Figaro
Nomination Samsonite : Directeur général France
Jul 24, 2025 • vd-communication.fr
Samsonite : Nominations chez Tumi Europe et Samsonite France
Jul 10, 2025 • FashionNetwork.com
Le groupe Samsonite annonce la nomination de Sébastien Valette au poste de vice-président directeur général tumi europe & lipault international
Jul 10, 2025 • Le Quotidien du Tourisme
The best Prime Day backpack deals of 2025: Save on anti-theft travel and laptop backpacks
Jul 8, 2025 • Business Insider
We found the best Prime Day luggage deals, featuring Away, Samsonite, and Delsey at up to 50% off
Jul 8, 2025 • Business Insider
Got Prime? If so, Amazon is offering Samsonite’s 28-inch hardshell spinner luggage for $98 (Save 65%)
Jul 2, 2025 • 9to5Toys
Samsonite debuts in Kosovo with two stores
Jun 30, 2025 • News for Kosovo | SeeNews
Amazon fait le buzz ce weekend avec cette valise Samsonite affichée à -100 euros
Jun 29, 2025 • Ouest-France
Encore mieux que les soldes : cette valise Samsonite est affichée à -40 % sur Amazon
Jun 27, 2025 • Ouest-France
Luggage and Bag Market Projected Expansion to $235.7+ Billion Market Value by 2035 with a 6.4% from 2024 to 2035
Jun 20, 2025 • EIN Presswire
Cette valise Samsonite à -38 % est le bagage résistant à emmener en vacances cet été
Jun 17, 2025 • Ouest-France
Bon plan voyage : une valise Samsonite est à prix cassé sur Amazon avec une promotion de -90 euros
Jun 6, 2025 • Ouest-France
SAMSONITE TAPS BOSTON'S PAYTON PRITCHARD FOR NEW CAMPAIGN: "IT'S NOT JUST A BAG, IT'S A SAMSONITE"
Jun 4, 2025 • Morningstar.com
SAMSONITE TAPS BOSTON'S PAYTON PRITCHARD FOR NEW CAMPAIGN: "IT'S NOT JUST A BAG, IT'S A SAMSONITE"
Jun 4, 2025 • PR Newswire
KYIV BLOG: How is Ukraine going to fund the rebuild and a growing trade deficit?
May 23, 2025 • intellinews.com
Samsonite Group S.A. Announces Results for the First Quarter Ended March 31, 2025
May 13, 2025 • PR Newswire
Circularise powers Samsonite's limited edition circular collections with digital product passports
Apr 22, 2025 • circularise.com
Bags packed, stakes high: Titans vs. upstarts in a Rs 15,000 crore luggage arena
Apr 14, 2025 • The Indian Express
Building Resilient Retail Strategies in a Shifting Market
Apr 10, 2025 • Mexico Business
L’un des meilleurs sacs à dos pour ordinateur du marché signé Samsonite est à -61 euros
Mar 29, 2025 • Ouest-France
Avec plus de 16 000 avis positifs : cette valise Samsonite s’affiche en promotion
Mar 17, 2025 • Le Parisien
Samsonite blames discounting by VIP and Safari in India as sales fall; VIP MD says it's not us: We are not ...
Mar 15, 2025 • The Times of India
Samsonite packs up strong annual ecommerce growth
Mar 14, 2025 • Digital Commerce 360
Samsonite to Progress With US Listing as Weak Consumer Sentiment Hits Profits
Mar 13, 2025 • Bloomberg.com
Cette valise SAMSONITE est à -100 euros et ses stocks s’écroulent sous une avalanche de commandes
Mar 7, 2025 • Ouest-France
Meilleures valises de voyage (2025) : avis et comparatif
Feb 27, 2025 • TVA Nouvelles
Global Backpacks Market to Reach USD 36.8 Bn by 2033, Growing at 6.4% CAGR
Jan 30, 2025 • EIN Presswire
Luggage Market Size to Reach USD 81.5 Billion by 2033, Growing at a CAGR of 7.7%
Jan 27, 2025 • EIN Presswire
How Mokobara and friends forced VIP and Safari to rethink the suitcase
Jan 17, 2025 • The Ken
Cyber Monday luggage deals: Get up to 60% off our travel expert's top picks for suitcases, weekenders, and more
Dec 2, 2024 • Business Insider
Best Black Friday luggage deals: Get up to 60% off Travelpro, Away, and Samonsite
Nov 29, 2024 • Business Insider
School Bags Market Global Forecast Report Company Analysis 2025-2033, Featuring Adidas, Nike, Puma, Samsonite, Sumdex, VIP Industries, and Wildcraft
Nov 27, 2024 • GlobeNewswire News Room
Black Friday Australia 2024: Best Early Deals & Sales on now
Nov 25, 2024 • checkout
SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE
Nov 18, 2024 • PR Newswire
SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE
Nov 18, 2024 • Morningstar, Inc.
SAMSONITE AND FIBBL TEAM-UP TO DELIGHT CUSTOMERS ONLINE
Nov 18, 2024 • PR Newswire
Samsonite Takes Travel Innovation to New Heights with Proxis Space Launch
Oct 24, 2024 • PRNewswire
Prime Day luggage deals: Save up to 59% on Monos, Samsonite, Travelpro
Oct 8, 2024 • Business Insider
Samsonite Is Said to Pick JPMorgan, Morgan Stanley for Dual Listing in US
Sep 5, 2024 • Bloomberg
Samsonite to pursue dual listing in US, implement US$200-million share buy-back
Aug 14, 2024 • South China Morning Post
Dagne Dover’s new luggage takes on Samsonite
Jun 21, 2024 • Fast Company
HK-listed Samsonite at 3-month low as quarterly revenue misses forecast
May 15, 2024 • TradingView
Buyout Interest in Samsonite Is Waning on Valuation Concerns
Apr 16, 2024 • Yahoo Finance
Samsonite The Official Luggage Partner of Canadian Olympian Brandie Wilkerson
Apr 11, 2024 • PRLog
Samsonite: Transforming Retail, Reimagining Travel at Suntec City
Mar 29, 2024 • PRNewswire Asia
Samsonite Slumps as Dual Listing Plan Dents Buyout Speculation
Mar 22, 2024 • Bloomberg
Samsonite to Pursue Dual Listing
Mar 22, 2024 • PRNewswire
Maison Kitsuné x Samsonite: An exclusive collection that celebrates wanderlust in style
Jan 1, 1970 • PRNewswire Asia
Samsonite Launches Collection with New Balance in Asia Pacific
Jan 1, 1970 • PRNewswire Asia
Samsonite Is Exploring Possibility of Second Listing in US
Jan 1, 1970 • Bloomberg
Prime Day luggage deals: Save 60% on Samsonite, American Tourister
Jan 1, 1970 • Business Insider
Samsonite says it grew 40 pc in first half of 2023; eyes Rs 3,600 crore sales by December
Jan 1, 1970 • ETtech.com
Carlyle, CVC, KKR Said Among Buyout Firms Eyeing Samsonite
Jan 1, 1970 • Bloomberg
Samsonite Considers Options After Takeover Interest, Including Going Private
Jan 1, 1970 • Bloomberg
IDEAS: Evoking Nostaglia With Samsonite’s Latest Campaign
Jan 1, 1970 • Skift
Luggage industry insulated from slump: Samsonite India head
Jan 1, 1970 • ETtech.com
Samsonite books a test flight out of Hong Kong
Jan 1, 1970 • TradingView
Samsonite says it plans to pursue a dual listing beyond Hong Kong
Jan 1, 1970 • Investing.com
Amazon’s luggage sale has you ready for spring break with up to 50% off Samsonite, more
Jan 1, 1970 • 9to5Toys
Samsonite Said to Keep Buyout Option Open While Weighing Dual Listing
Jan 1, 1970 • Bloomberg
Samsonite 1H Net Profit More Than Doubles on Sales Increase
Jan 1, 1970 • MarketWatch
Samsonite India sales rise 38%
Jan 1, 1970 • livemint.com
Samsonite’s baggage is heavy with geopolitics
Jan 1, 1970 • TradingView
Samsonite Shares Rise as Sales Return to Pre-Covid Levels
Jan 1, 1970 • MarketWatch
Samsonite at 6-mth peak on report of considering going private after takeover interest
Jan 1, 1970 • TradingView
Samsonite shares rally as report flags takeover talks
Jan 1, 1970 • Investing.com
Black Friday luggage deals: Save up to 40% on Samsonite, Away, Tumi
Jan 1, 1970 • Business Insider
Chloe Fineman Returns to the Golden Age of Travel in Samsonite Campaign
Jan 1, 1970 • Adweek Online
Hong Kong-listed Samsonite plans dual listing in hunt for investors
Jan 1, 1970 • MarketScreener
Samsonite's H1 Attributable Profit Surges on Higher Sales
Jan 1, 1970 • TradingView
Samsonite Europe Unpacks New Oracle Cloud Solutions to Serve Global Travelers
Jan 1, 1970 • PR Newswire
Samsonite soars amid report of takeover interest
Jan 1, 1970 • SeekingAlpha
Campaign Trail: Samsonite taps into nostalgia for golden age of travel
Jan 1, 1970 • Marketing Dive
The BOSS x Samsonite suitcase collection is the new way to travel in style
Jan 1, 1970 • T3
HK-listed Samsonite hits 3-week low on plan to pursue dual listing
Jan 1, 1970 • TradingView

Links

www.samsonite.comLinkedInX (Twitter)Crunchbase