3 weeks ago
Market Area Marketing Manager
Reimer Home Services
Buffalo, NY (On-site)Full time$80K/yr – $100K/yr
Marketing jobs
4 marketing jobs
Market Area Marketing Manager
Buffalo, NY (On-site)
$80K/yr – $100K/yrMid LevelFull time
Posted 3 weeks ago
Job Summary
Own and optimize multi-channel marketing campaigns from planning to ROI, lead data analysis and reporting, budget stewardship, cross-functional collaboration with operations, and brand and market research.
- Campaign planning and execution
- Data and performance analysis
- Budget management and cross-functional collaboration
Job Description
Responsibilities
- 1. Campaign Planning and Execution
- Develop and implement comprehensive marketing campaigns that blend traditional and digital channels, including TV, radio, paid search, SEO, and social media.
- Create and promote compelling offers to drive demand, such as tune-ups, diagnostics, and special promotions.
- Continuously monitor and optimize campaigns for maximum impact and ROI.
- 2. Data and Performance Analysis
- Track key performance indicators (KPIs) across all channels to assess success and make data-driven adjustments.
- Generate monthly reports detailing channel performance and insights related to revenue impact.
- Conduct quarterly updates on market trends, competitor actions, and customer preferences to adapt strategies effectively.
- 3. Budget Management
- Oversee the marketing budget, ensuring efficient allocation and maximum ROI across channels.
Benefits
- Competitive compensation package
- Comprehensive benefits, including medical, dental, and vision coverage
- Paid time off and holiday pay
- Professional development and career growth opportunities
- Supportive team environment and strong company culture
- Opportunity to make a direct impact on a growing and respected local brand
Reimer Home Services
Air Conditioning, Heating & Plumbing in Western New York.
Salaries
Posted range
$80K/yr – $100K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1 (4% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
8.9K
Monthly Google Ads Budget
$310.1K
Traffic Source Mix
Search
33.9%
Direct
49.9%
Referral
6.3%
Social
8.4%
Paid
1.4%
Headcount Trend
Current headcount: ~27