7 weeks ago
Senior Associate, Advertising (NYC Hybrid)
HarperCollins Publishers
New York City, NY (Hybrid)Full time
Senior Associate, Advertising (NYC Hybrid)
New York City, NY (Hybrid)
Salary Not AvailableSenior Level2+ years expFull time
Posted 7 weeks ago
Job Summary
Own and manage media buying for HarperCollins titles, lead paid social and programmatic campaigns, and translate performance data into actionable improvements while collaborating with marketing teams.
- Lead setup and optimization across social platforms and programmatic channels
- Drive insights from campaign performance to inform future strategy
Job Description
Responsibilities
- Under minimal supervision from the Senior Manager, Advertising, executes media buying across HarperCollins adult and children’s titles (roughly 40 titles/season)
- Execute paid social advertising campaigns across multiple self-serve platforms including, but not limited to, Meta, TikTok, SnapChat, and Reddit, ensuring campaigns are set up accurately with strong attention to detail
- Collects trends and shares findings from past and current campaign performance to help formulate future advertising strategies
- Regularly update marketing teams on status and performance of live campaigns, and provide and implement recommendations for improvement
- Set up and launch programmatic campaigns via The Trade Desk
- Weekly and ad hoc reporting for high-level campaigns
- Support the Senior Manager, Advertising in developing and executing presentations and final campaign reporting
Requirements
- 4-year college degree or equivalent work experience
- 2-3 years advertising media buying experience
- Strong hands-on experience with Meta ads is required; experience with other social advertising platforms like Snapchat, TikTok, Pinterest, etc. is strongly preferred. The right candidate will be enthusiastic and proactive about staying on top of technical campaign trends and best practices.
- Proven ability to manage high campaign volume with strong attention to detail.
- Comfort with analytics; able to regularly and accurately pull analytics and understand how to interpret the results.
- Comfort working closely with different teams and satisfying multiple stakeholders in a fast-paced environment
- Strong presentation skills
- Background in consumer marketing preferred
Preferred
- Proficiency with creative development tools (e.g. Canva, Veo3) and AirTable a plus
Benefits
- comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
HarperCollins Publishers
3.7 Glassdoor
HarperCollins Publishers is the second-largest consumer book publisher in the world. Headquartered in New York, HarperCollins has publishing operations in 15 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 250,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp. The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.
New York, New York, USA
4.3K employees (2,542 in marketing)
57% recommend to a friend
49% CEO approval
Marketing Team
Marketing Team Size
2,146 (50% of company)
Median Career Experience
10 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
DJ DeSmyter
Senior Director of Marketing and Brand Strategy
At the company for 5 years 4 months
Meghan D
Director of Marketing, Ecco
At the company for 10 years 3 months
Rebecca (Becky) Tucker
Senior Marketing Manager
At the company for 1 year 7 months
Mary Interdonati
Manager, Marketing & Publicity
At the company for 5 years 6 months
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$3.1K
Traffic Source Mix
Search
43.7%
Direct
40.4%
Referral
10.2%
Social
4.9%
Paid
0.6%
Headcount Trend
Current headcount: ~4.3K
News about HarperCollins Publishers
Links
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