2 weeks ago
Advertising Copywriter
Lactalis USA
Minneapolis, MN (On-site)Full time$85K/yr – $100K/yr
Marketing jobs
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Find marketing roles you could actually win
2 open roles0
Advertising Copywriter
Minneapolis, MN (On-site)
$85K/yr – $100K/yrMid Level7+ years expFull time
Posted 2 weeks ago
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Job Summary
Own the development and execution of integrated campaigns across multiple channels, shaping culture-defining storytelling and brand voice for national initiatives while leading concepting, collaboration with partners, and management of external vendors.
- Lead concepting for national broadcast and social content
- Ensure brand consistency with external partners and freelancers
Job Description
Responsibilities
- Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
- Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
- Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
- Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
- Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
- Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.
Requirements
- Education - Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
- Experience - 7+ years of experience crafting high-profile integrated advertising. - A proven track record within world-class, creative-first advertising agencies. - Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
- Certifications and specific knowledge - Ability to craft unique ideas from consumer insights. - Impeccable sense of brand tone, attention to detail, and consummate consumer of culture. - Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s) - Paid social experience across META, Pinterest and Reddit - Ability to prioritize and meet deadlines within specified time constraints. - Ability to operate in a team environment as well as independently.
Benefits
- comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
- We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one.
- Education Reimbursement.
Lactalis USA
Lactalis USA is a growing leader in the U.S. dairy market, ranked among the top 10 U.S. dairy companies by revenue and in the top 50 U.S. food manufacturers. Our broad portfolio of beloved brands — including Stonyfield Organic, siggi’s, Galbani, Président, and Kraft Natural Cheese — offers a diverse array of high-quality dairy products. We combine our global expertise with a commitment to local production and authentic culinary traditions, bringing affordable, nutritious, and exceptional products to consumers across the nation.
Traffic Signals
Monthly Visitors
23.1K
Traffic Source Mix
Search
35.1%
Direct
45.7%
Referral
7.2%
Social
10.5%
Paid
1.2%
Headcount Trend
Current headcount: ~142
Marketing Team
Marketing Team Size
14 (10% of company)
Marketing Roles Posted (Last 30 Days)
1