2 days ago
AD OPERATIONS MANAGER B2B
Prime Visibility (Wpromote)
USA (Remote)Full time$70K/yr – $80K/yr
AD OPERATIONS MANAGER B2B
USA (Remote)
$70K/yr – $80K/yrMid Level2+ years expFull time
Posted 2 days ago
Job Summary
Own end-to-end ad trafficking and tracking maturation across Campaign Manager 360, tagging, verification, and data hygiene while coordinating with media, analytics, and client teams.
- Own trafficking and tagging workflows across CM360 and partners
- Ensure data quality and troubleshooting across platforms
Job Description
Responsibilities
- Trafficking all programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives, and ensuring every setting is right before launch
- Building, implementing, and QAing impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners, including passing macros and custom variables through the chain so downstream systems get the data they need
- Implementing and QAing site-side tracking across Google Tag Manager, GA4, and platform pixels (LinkedIn Insight Tag, Meta, and others), using data layer variables for triggers and troubleshooting when tracking breaks
- Owning conversion tracking hygiene across channels, including UTM governance, conversion event setup, and coordinating offline conversion imports and CRM or marketing automation integrations with client teams
- Fielding tagging and tracking requests from Media and Analytics teams, and making sure data lands where it needs to for reporting
- Serving as the main point of contact for technical issues related to ad serving, verification vendors, and third-party tracking
- Working with the Programmatic Activation team on missing assets, campaign pacing, and launch readiness
- Supporting Paid Social and Paid Search teams on conversion tracking, pixel and tag setup, UTM consistency, and campaign QA so all channels report against the same measurement standard
- Coordinating with Client Service to make sure client assets are delivered to all necessary parties on time
- Managing intake, tracking, and documentation of trafficking and tagging requests so nothing falls through the cracks
Requirements
- 2-5 years of ad operations experience, ideally at an agency or ad tech company
- Deep, hands-on expertise in Campaign Manager 360: placements, creatives, tracking ads, Floodlight configuration, and the settings that quietly break campaigns when they’re wrong
- Fluency with impression trackers, click trackers, and HTML5 creatives, including how they embed and how to daisy-chain tags across ad server, DSP, and publisher
- Experience with DSP tag setup, including using platform macros and custom variables to pass additional data through tags
- Experience with tag management and web analytics, including Google Tag Manager and GA4, and using data layer variables to build triggers
- Hands-on pixel implementation experience across the major platforms (LinkedIn, Meta, Google Ads, and others)
- Familiarity with verification and viewability vendors such as IAS or DoubleVerify
- Working knowledge of HTML, JavaScript, and browser debugging tools
- Working knowledge of Excel or Google Sheets, including pivot tables and formulas
- Strong understanding of media planning and buying processes and basic campaign KPIs (CTR, viewability, conversion rate, CPL)
Preferred
- Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) and how paid media data flows into them
- Experience supporting B2B or SaaS advertisers
- Experience on large, complex accounts with multiple stakeholders and business units
- Familiarity with server-side tagging, consent management, or privacy-related tracking changes
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
Prime Visibility (Wpromote)
Prime Visibility has been acquired by Wpromote, the nation’s largest independent digital marketing agency based in El Segundo, California. The acquisition, which closed on March 31, 2017, establishes Wpromote’s East Coast presence, expands its offerings into new industries, and increases the firm’s staff to over 330 employees.Wpromote aims to help brands challenge the 800 lb gorillas of their industry and grow their market share through digital efforts. We also help larger organizations “think and act like challengers” to stay ahead of the competition. By adopting a customer-centric ideology, we find innovative ways to acquire new customers and challenge the status quo. At the end of the day, our clients realize the benefit of having us sit at the table with them, strategizing for their future together.
Salaries
Posted range
$70K/yr – $80K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
5 (36% of company)
Median Tenure
22.5 years
Marketing Roles Posted (Last 30 Days)
10
Traffic Signals
Monthly Visitors
45.4K
Monthly Google Ads Budget
$105.8K
Traffic Source Mix
Search
43.1%
Direct
34.7%
Referral
5.6%
Social
2.8%
Paid
3.3%
Headcount Trend
Current headcount: ~14