Digital Paid Media Manager
West Marine
Fort Lauderdale, FL (On-site)
In-houseFull-timeMid level4+ years exp.
2 months ago
West Marine
Brand
3.0
Salaries
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People
Marketing leadership
Jim Heidelberg
Senior Vice President of Marketing
At the company for 3 years 5 months
Ron Baime
Retired Chief Merchandising Officer and Head of Marketing
At the company for 7 years 4 months
Eva Lau, MBA
Director of Private Brand Operations
At the company for 1 year 7 months
Lesley Bender
Senior Director, Integrated Marketing
At the company for 2 years 3 months
Headcount trend
Company growth over the last 12 months
Headcount +1% year over year
Funding
Total funding
$150M
Last raise
$150M
Debt Financing, 2 years ago
Funding history
Jun 2024
Debt Financing West Marine · $150M
Audience
Monthly website visitors
1.1M
Month over month-20.5%
Quarter over quarter-48%
Top sourceSearch (52.2%)
Ad budget per month$116.9K
Average search rank49
Traffic source mix
Search
52.2%
Direct
42.2%
Referral
3.6%
Paid referral
1.2%
Social
0.7%
LinkedIn followers
Follower count and growth
Total followers
38.4K
12-mo growth
+16.1%
Monthly growth
+1%
