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UGG

Brand

  • Overview
  • Salaries
  • People
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

WHAT WE DELIVER.Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends. An industry leader in premium materials, we became known by the feeling we deliver – lending comfort and support where and when you need it most, and empowering you to feel however you want to feel. HOW WE BEHAVE.Bold, provocative, and real, UGG is a purpose-driven brand for those who refuse to be defined by convention: for those who do things their way, the only way. With style, individuality, and togetherness always in mind, we partner with multi-hyphenate creatives and activists from around the world, whose stories inspire us to celebrate freedom of expression and explore topics that matter. In telling their stories, we tell ours.WHAT WE BELIEVE IN.UGG cares deeply about doing business the right way – developing innovative products while respecting our people and planet. That’s why we joined the United Nations Global Compact (UNGC) in 2016, the world’s largest corporate sustainability initiative with over 9,500 participating companies. Working with expert partners to drive positive change in the world, we promote diversity and inclusion for all, and are taking steps to understand and minimize the environmental impact of our operations. Dedicated to transparency, visit our new microsite for more.
Founded in 1978
987 employees (115 in marketing)
www.ugg.com

People

Marketing leadership

Lindsey Di Cola
Lindsey Di Cola
Vice President, Marketing, North America
At the company for 6 years 3 months

Hiring activity

Open marketing jobs over time

22 open now

Headcount trend

Company growth over the last 12 months

Audience

Monthly website visitors
5.9M
Month over month+36.5%
Quarter over quarter+78.4%
Top sourceDirect (51.9%)
Ad budget per month$264.0K
Average search rank50.6
Traffic source mix
Direct
51.9%
Search
40%

News

UGG season has officially arrived and these 3 styles are selling out fast after price drop
Oct 13, 2025 • PennLive.com
These Comfortable and Stylish Ugg Boots Are 30% Off in 2 Colors—but the Sale Won’t Last Long
Oct 11, 2025 • Real Simple
Good News: We’ve Got Top Ugg Coupon Codes & Discounts for October 2025
Oct 9, 2025 • glamour.com

Links

www.ugg.comLinkedInCrunchbaseX (Twitter)

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Headcount +12.4% year over year
Referral
4%
Social
2.4%
Paid referral
1.5%

LinkedIn followers

Follower count and growth

Total followers

28.6K

12-mo growth

—

Monthly growth

+9.5%

Salaries

Typical salary range

$110,000 – $115,000

/ yr

Median base

$129,500

Median total

$129,500

Median experience

7.5 years

Submissions

8

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Open positions22 open marketing positions

UGG logo

Sr. Marketing Operations Manager - NA UGG

UGG

New York City, NY (Hybrid)

$139K/yr - $187K/yrIn-houseFull-timeSenior level7+ years exp.
3 weeks ago
UGG logo

Sr. Manager, Demand Planning - UGG

UGG

California, MO (Remote)

$138K/yr - $186K/yrIn-houseFull-time
4 weeks ago
UGG logo

Financial Analyst, Global Brand Finance - UGG & HOKA

UGG

USA (Remote)

$66K/yr - $89K/yrIn-houseFull-time
5 weeks ago
UGG logo

Financial Analyst, Global Brand Finance - UGG & HOKA

UGG

USA (Remote)

$66K/yr - $89K/yrIn-houseFull-time
1 month ago
UGG logo

Financial Analyst, Global Brand Finance - UGG & HOKA

UGG

New York City, NY (Remote)

$66K/yr - $89K/yrIn-houseFull-time
1 month ago
UGG logo

Financial Analyst, Global Brand Finance - UGG & HOKA

UGG

USA (Remote)

$66K/yr - $89K/yrIn-houseFull-time
1 month ago
View all 22 jobs

UGG insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1978
Headquarters
—
Employees
1001-5000
12.4% growth last 12mo
Marketing team
115
12% of company
32 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 12.4% last 12 months · More mature
Trend
2023-03-27 -> 2025-12-29
Headcount (12 months)
+12.4%
Last funding round
—
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
5.9M
Month over month+36.5%
Quarter over quarter+78.4%
Top sourceDirect (51.9%)
Traffic source mix
Direct
51.9%
Search
40%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 910K organic clicks / 1.9M paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+10,467
Ad budget per month
$264.0K
Average search rank
50.6

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

28.6K

12-mo growth

—

Monthly growth

+9.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
4 open jobs
Open jobs trend: —
Trend
2024-07-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role

Marketing team size

Shows saved marketing team size.

115
12% of the company • 32 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 115.

News

Shows saved company news.

UGG season has officially arrived and these 3 styles are selling out fast after price drop
Oct 13, 2025 • PennLive.com
These Comfortable and Stylish Ugg Boots Are 30% Off in 2 Colors—but the Sale Won’t Last Long
Oct 11, 2025 • Real Simple
Good News: We’ve Got Top Ugg Coupon Codes & Discounts for October 2025
Oct 9, 2025 • glamour.com
4%
Social
2.4%
Paid referral
1.5%
VP, eCommerce, UGG NA