Company overview

Before she was a natural foods pioneer, Toby was a mom who made food for a reason—her kids were hungry. Her son’s severe food allergies didn’t leave many options, so she started crafting her own recipes the whole family could enjoy. All of her creations had three things in common: They were simple. They were nutritious. And they tasted good. Forty years later, we’re still making delicious foods that meet Toby’s high standards. And we’re still the same family-owned company, made up of passionate people who believe in creating food for a reason.Toby's Plant Based Dip & Spread:By the 1980s, Toby was running a restaurant and pregnant with her third child. She needed a power snack to fuel her through the long days, so she created a tofu dip & spread. Friends couldn’t get enough and urged her to sell them locally. Today, we’re still making Toby’s Plant Based Dip & Spread using the best ingredients we can find—and people are still gobbling them up. Try it. You won’t believe the flavor. If we didn’t tell you it was tofu, you’d never know.Toby's Dressing & Dip:Toby’s young boys hated raw veggies. As a single working mother and natural foods pioneer, Toby knew exactly how to solve that problem: Create a salad dressing her kids would find irresistible. It worked. Wherever Toby’s dressings appeared, veggies vanished. In the 1980s, when people started asking for a new type of dressing called “ranch,” local restaurants came to Toby for help. Just a few tweaks to the recipe her kids were already devouring, and people couldn’t get enough. Today, we’re still crafting Toby’s salad dressings in small batches using the best ingredients we can get our hands on—no funny business, just wholesome flavor. And we’re still making veggies disappear.#GoodOnAnything
Founded in 1978
Springfield, Oregon, USA
34 employees (4 in marketing)

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +17.2% year over year

Audience

Monthly website visitors
6.5K
Month over month-27.5%
Quarter over quarter+7.9%
Top sourceDirect (48.2%)
Ad budget per month$0.0
Average search rank41.3
Traffic source mix
Direct
48.2%
Search
27.5%
Social
16.8%
Referral
6%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

343

12-mo growth

+9.2%

Monthly growth

+0.6%

Links