Sera Group

BrandHeinsberg, North Rhine-WestphaliaWebsite

Company Overview

sera GroupWe support people who love animals and aquatic environments. Our products represent quality, experience, and passion – for species-appropriate habitats and satisfied pet lovers worldwide. With our strong brands, we support beginners as well as experienced pet owners – for fascinating underwater worlds and vibrant gardens.seraPremium products for aquariums, terrariums and garden ponds – Made in GermanyFor over 55 years, sera has been developing high-quality food, care products, and technology for aquariums, terrariums, and ponds. Strict quality controls, production at the headquarters in Heinsberg, Germany, and expertise from the sera Academy make the brand a valued partner for pet lovers worldwide.InterpetCreative technical solutions for modern aquaristicsInterpet offers reliable and innovative products for aquariums – ideal for beginners and experienced aquarists alike. With a focus on ease of use, quality, and attractive design, Interpet is one of the leading brands in the aquarium sector in the United Kingdom.AquagardenStylish entry into the world of water gardensAquagarden stands for elegant, easy-to-use pond technology and care products – developed in collaboration with the British garden pond specialist Blagdon. Ideal for all experience levels, it's easy to create beautiful and healthy ponds.BlagdonDesigning garden ponds easily and beautifully – with British expertiseFor over 60 years, Blagdon has been bringing water to life in gardens. Its innovative, user-friendly products are developed and tested in the United Kingdom – ensuring reliable technology, ease of use, and dreamy pond experiences.

Founded

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Headquarters

Heinsberg, North Rhine-Westphalia

Employees

51-200

33.3% growth last 12mo

Marketing Team

10% of company