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SAGA Communications

Brand · Broadcast Media Production and Distribution

Company overview

Saga Communications, Inc. is a broadcast company whose business is primarily devoted to acquiring, developing and operating radio stations. Saga currently owns or operates broadcast properties in 26 markets, including 75 FM and 33 AM radio stations. Saga's strategy is to operate top billing radio stations in mid sized markets, defined as markets ranked (by market revenues) from 20 to 200. Saga's radio stations employ a myriad of programming formats, including Active Rock, Adult Album Alternative, Adult Contemporary, Country, Classic Country, Classic Hits, Classic Rock, Contemporary Hits Radio, News/Talk, Oldies and Urban Contemporary.In operating its stations, Saga concentrates on the development of strong decentralized local management, which is responsible for the day-to-day operations of the stations in their market area and is compensated based on their financial performance as well as other performance factors that are deemed to effect the long-term ability of the stations to achieve financial objectives.Saga began operations in 1986 and became a publicly traded company in December 1992. The stock trades on the NASDAQ under the ticker symbol "SGA".
Founded in 1986
Grosse Pointe, Michigan, USA
408 employees (199 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -1% year over year

Funding

Total funding

$7.5K

Last raise

$7.5K

Grant, 6 years ago

Funding history

Jan 2020

Grant Saga Communications · $7.5K

Audience

Monthly website visitors
4.6K
Month over month+41.4%
Quarter over quarter+26.6%
Top sourceDirect (49.1%)
Ad budget per month$0.0
Average search rank50.9
Traffic source mix
Direct
49.1%
Search
25.3%
Social
18.3%
Referral
6.1%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

4.4K

12-mo growth

+8.8%

Monthly growth

+0.7%

News

Links