Company overview

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries. The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Dedham, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more. At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc. The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Ranger® and Lehigh Outfitters®. Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth. To view our products, please visit: www.RockyBoots.com www.LehighOutfitters.com www.DurangoBoot.com www.GeorgiaBoot.com www.MuckBootCompany.comwww.XTRATUF.comwww.4eursole.com For career opportunities with Rocky Brands, Inc., please visit our corporate website: http://www.RockyBrands.com/careers AA/EOE – M/F/vets/disability
Founded in 1932
Nelsonville, Ohio, USA
496 employees (30 in marketing)
46% recommend to a friend
46% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +8.3% year over year

Funding

Total funding

$225M

Last raise

$225M

Post IPO Debt, 2 years ago

Funding history

Apr 2024

Post IPO Debt Rocky Brands · $225M

Audience

Monthly website visitors
205.6M
Month over month+6.7%
Quarter over quarter+3.3%
Top sourceDirect (54.4%)
Ad budget per month$202.6K
Average search rank33.1
Traffic source mix
Direct
54.4%
Search
20.5%
Social
20.3%
Referral
4.6%
Paid referral
0.2%

LinkedIn followers

Follower count and growth

Total followers

10K

12-mo growth

+17.7%

Monthly growth

+2.5%

News

Links