Primer logo

Primer

Brand

3.9

Company overview

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.
Founded in 2020
London, England, GBR
232 employees (17 in marketing)
primer.io
60% recommend to a friend
65% positive business outlook

Salaries

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People

Founders and leadership

Amy Seefeldt Rollins
Amy Seefeldt Rollins
Co-Founder
At the company for 3 years 5 months
Aslak Aamot Helm
Aslak Aamot Helm
Co-Founder
At the company for 9 years 2 months

Hiring contacts

Sally Ryan
Sally Ryan
People Operations Lead
At the company for 2 years 4 months

Headcount trend

Company growth over the last 12 months

Headcount +29% year over year

Funding

Total funding

$73.4M

Last raise

Corporate Round, 2 years ago

Funding history

Nov 2023

Corporate Round Primer

Oct 2021

Series B Primer · $50M

Nov 2020

Series A Primer · $18.7M

May 2020

Seed Round Primer · $3.9M

Jan 2020

Pre Seed Round Primer · $795.1K

Audience

Monthly website visitors
381.4K
Month over month+59.9%
Quarter over quarter+69%
Top sourceDirect (47.4%)
Ad budget per month$0.0
Average search rank36.8
Traffic source mix
Direct
47.4%
Search
36.3%
Referral
11.3%
Social
3.9%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

39.4K

12-mo growth

+23%

Monthly growth

+3.3%

News

Links

primer.ioLinkedInCrunchbaseX (Twitter)
Glassdoor