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Primer

Brand

3.9
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Open positions5 open marketing positions

Primer.io logo

Brand Designer

Primer.io

UK (Remote)

In-houseFull-timeSenior level
3 months ago
Primer.io logo

Events and Community Manager

Primer.io

UK (Remote)

In-houseFull-timeMid level5+ years exp.
3 months ago
Primer.io logo

Talent Partner - 6 Month FTC (GTM)

Primer.io

UK (Remote)

In-houseFull-time
4 months ago
Primer logo

Senior Paid Media Lead

Primer

Austin, TX (On-site)

In-houseFull-timeSenior level4+ years exp.
5 months ago
Primer logo

Senior Paid Media Lead

Primer

Austin, TX (On-site)

In-houseFull-timeSenior level4+ years exp.
5 months ago

Company overview

Primer is the unified infrastructure for global payments and commerce. With unrivaled freedom and visibility across the payments and commerce ecosystem, Primer equips merchants with the tools to effortlessly optimize performance, build at pace, and capture untapped revenue to achieve unstoppable growth.
Founded in 2020
London, England, GBR
232 employees (17 in marketing)
primer.io
60% recommend to a friend
65% positive business outlook

People

Founders and leadership

Amy Seefeldt Rollins
Amy Seefeldt Rollins
Co-Founder
At the company for 3 years 7 months
Aslak Aamot Helm
Aslak Aamot Helm
Co-Founder
At the company for 9 years 4 months

Hiring contacts

Sally Ryan
Sally Ryan
People Operations Lead
At the company for 2 years 6 months

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$73.4M

Last raise

Corporate Round, 2 years ago

Funding history

Nov 2023

Corporate Round Primer

Oct 2021

Series B Primer · $50M

Nov 2020

Series A Primer · $18.7M

May 2020

Seed Round Primer · $3.9M

Jan 2020

Pre Seed Round Primer · $795.1K

Audience

Monthly website visitors
381.4K
Month over month+59.9%
Quarter over quarter+69%
Top sourceDirect (47.4%)
Ad budget per month$0.0
Average search rank36.8
Traffic source mix
Direct
47.4%
Search
36.3%

News

Primer Builds on 2024 Successes to Accelerate Growth in EU, US and APAC as It Marks Five Years of Unified Payments
Nov 27, 2024 • FF News | Fintech Finance
Primer Appoints Ex-Amazon, Microsoft Leader Alex Mallet As Chief Technology Officer
Sep 10, 2024 • FF News | Fintech Finance
home decor write for us
Oct 5, 2022 • Revoada

Links

primer.ioLinkedInCrunchbaseX (Twitter)
Glassdoor

Loading insights...

Headcount +29% year over year
Referral
11.3%
Social
3.9%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

39.4K

12-mo growth

+23%

Monthly growth

+3.3%

Salaries

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Primer insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
2020
Headquarters
London, England
Employees
51-200
29% growth last 12mo
Marketing team
17
7% of company
17 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 29% last 12 months · Mid-stage
Trend
2021-09-27 -> 2025-11-24
Headcount (12 months)
+29%
Last funding round
29 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
381.4K
Month over month+59.9%
Quarter over quarter+69%
Top sourceDirect (47.4%)
Traffic source mix
Direct
47.4%
Search
36.3%
Referral

Competitors and search

Shows competitors and key search metrics in one view.

Main result
18 competitor sites
Search traffic: 4.9K organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+134
Ad budget per month
$0.0
Average search rank
36.8

G2 quick view

Shows G2 rating and review trend.

Main result
0 / 5
— reviews saved
Reviews month over month
—
Reviews quarter over quarter
—
Reviews year over year
—

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Marketing team size

Shows saved marketing team size.

17
7% of the company • 17 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 17.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.9 / 5
Work-life balance
3.5 / 5
Culture
3.8 / 5
Diversity & inclusion
3.6 / 5
Recommend to a friend
60%
Positive business outlook
65%

Funding

Shows saved funding data.

Total funding
$73.4M
Last raise
Corporate Round
2 years ago
Funding details
Amount raised
$73.4M
Last round
Corporate Round
Last fundraise
2 years ago

News

Shows saved company news.

Primer Builds on 2024 Successes to Accelerate Growth in EU, US and APAC as It Marks Five Years of Unified Payments
Nov 27, 2024 • FF News | Fintech Finance
Primer Appoints Ex-Amazon, Microsoft Leader Alex Mallet As Chief Technology Officer
Sep 10, 2024 • FF News | Fintech Finance
home decor write for us
Oct 5, 2022 • Revoada
11.3%
Social
3.9%
Paid referral
0.8%

Total followers

39.4K

12-mo growth

+23%

Monthly growth

+3.3%