Subscription Engagement Lifecycle Marketing Manager
Owlet Baby Care
USA (Remote)
$6K/mo - $8K/moIn-houseContract
2 months ago
Owlet Baby Care
Brand · Health, Wellness & Fitness
3.0
Salaries
Typical salary range
$6,000 – $8,000
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People
Founders and leadership
Marketing leadership
Elizabeth Teran
Chief Marketing Officer
At the company for 6 years 6 months
Krista Weaver
Vice President, Brand Marketing
At the company for 5 years 3 months
Valerie Mackey (Felski)
Senior Director, Brand Marketing and Comms
At the company for 5 years
Jenna Agliano Sindoni
Director of Digital Marketing, Ecomm + Acquisition
At the company for 2 years 4 months
Headcount trend
Company growth over the last 12 months
Headcount +26.5% year over year
Funding
Total funding
$293.8M
Last raise
$30M
Post IPO Equity, 7 months ago
Funding history
Oct 2025
Post IPO Equity Owlet Baby Care · $30M
Sep 2024
Post IPO Debt Owlet Baby Care · $35M
Sep 2024
Post IPO Equity Owlet Baby Care · $11.6M
Feb 2024
Post IPO Equity Owlet Baby Care · $9.3M
Feb 2023
Post IPO Equity Owlet Baby Care · $30M
Jul 2021
Post IPO Equity Owlet Baby Care · $130M
Audience
Monthly website visitors
228.6K
Month over month-6.2%
Quarter over quarter-22.4%
Top sourceDirect (45.7%)
Ad budget per month$8.8K
Average search rank47.6
Traffic source mix
Direct
45.7%
Search
44.4%
Referral
5.7%
Social
2.8%
Paid referral
1.3%
LinkedIn followers
Follower count and growth
Total followers
38.3K
12-mo growth
+150.8%
Monthly growth
+13.4%
