Owlet Baby Care logo

Owlet Baby Care

Brand · Health, Wellness & Fitness

3.0

Company overview

Owlet’s digital health infant monitoring platform is transforming the journey of parenting. Owlet (NYSE:OWLT), a small-cap healthcare growth equity, offers FDA-authorized medical and consumer pediatric wearables and an integrated HD visual and audio camera that provide real-time data and insights to parents who safeguard health, optimize wellness, and ensure peaceful sleep for their children.Since 2012, over 2.5 million parents worldwide have used Owlet’s platform contributing to one of the largest collections of consumer infant health and sleep data. Owlet continues to develop software and digital data solutions to bridge the current healthcare gap between hospital and home and bring new insights to parents and caregivers globally. Owlet believes that every child deserves to live a long, happy, and healthy life.
Founded in 2012
Lehi, Utah, USA
337 employees (23 in marketing)
43% recommend to a friend
48% positive business outlook

Salaries

Typical salary range

$6,000 – $8,000

MONTH

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People

Headcount trend

Company growth over the last 12 months

Headcount +26.5% year over year

Funding

Total funding

$293.8M

Last raise

$30M

Post IPO Equity, 7 months ago

Funding history

Oct 2025

Post IPO Equity Owlet Baby Care · $30M

Sep 2024

Post IPO Debt Owlet Baby Care · $35M

Sep 2024

Post IPO Equity Owlet Baby Care · $11.6M

Feb 2024

Post IPO Equity Owlet Baby Care · $9.3M

Feb 2023

Post IPO Equity Owlet Baby Care · $30M

Jul 2021

Post IPO Equity Owlet Baby Care · $130M

Audience

Monthly website visitors
228.6K
Month over month-6.2%
Quarter over quarter-22.4%
Top sourceDirect (45.7%)
Ad budget per month$8.8K
Average search rank47.6
Traffic source mix
Direct
45.7%
Search
44.4%
Referral
5.7%
Social
2.8%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

38.3K

12-mo growth

+150.8%

Monthly growth

+13.4%

News

Links