Identify and connect with case managers and care coordinators across Iowa's Medicaid MCOs
Build and maintain referral relationships through phone calls, emails, and in-person outreach
Promote Optimum's Host Home and Group Home services to generate qualified client referrals
Represent the company professionally at community events, provider meetings, and networking opportunities
Track outreach efforts and follow up consistently to convert leads into placements
Collaborate with our admissions team to ensure smooth intake for new clients
Develop, implement, and oversee integrated marketing strategies aligned with company goals to boost brand awareness and customer acquisition.
Manage digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement.
Utilize SEO tools and techniques to improve website visibility, increase organic traffic, and enhance content performance through keyword research and optimization.
Optimize conversion rates by analyzing user behavior data and applying conversion optimization best practices across landing pages and campaigns.

Proven experience in digital marketing roles with a focus on SEO tools, social media marketing, content creation, and campaign management.
Strong knowledge of SEO principles including keyword research, on-page optimization, backlink strategies, and SEO tools like SEMrush or Moz.
Expertise in conversion optimization techniques to improve landing page performance and user engagement metrics.
Proficiency with Adobe Creative Suite (Photoshop, Illustrator), WordPress, Google Analytics, Google Ads/AdWords, Facebook Advertising, HTML/CSS basics, JavaScript fundamentals, SQL knowledge is a plus.
Experience with marketing automation platforms such as HubSpot or Marketo to streamline campaigns and nurture leads effectively.
Excellent copywriting skills combined with the ability to craft engaging content tailored for diverse audiences across multiple channels.
Strong analytical skills with the ability to interpret data from various sources to inform strategic decisions.
Knowledge of e-commerce platforms and content management systems to support online sales initiatives.
Ability to work collaboratively within cross-functional teams in a fast-paced environment while managing multiple projects simultaneously. Join us as a Marketing Manager if you’re passionate about leveraging cutting-edge digital strategies to propel brands forward! We’re committed to fostering an inclusive workplace where creativity thrives apply today!

Optimum Healthcare Services LL

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