You will help lead organic search growth across multiple company websites.
Leading day-to-day SEO strategy and execution across a portfolio of established websites.
Managing and directing SEO specialists, content resources, freelancers, vendors, and related contractors.
Auditing ranking losses, traffic declines, content gaps, competitor gains, and technical issues.
Building transparent SEO reporting that shows wins, losses, risks, opportunities, and business impact.
Prioritizing SEO work based on qualified lead potential and business value, not vanity metrics.
Improving technical SEO, site architecture, internal linking, index quality, and crawl efficiency.
Developing content strategies for service pages, location pages, equipment pages, route pages, cost guides, case studies, industry resources, and other high-value page types.
Creating and managing content briefs that lead to useful, accurate, differentiated, and conversion-focused pages.
Improving existing content through refreshes, consolidation, pruning, redirects, internal linking, and better search intent alignment.

Strong experience leading SEO strategy for competitive industries.
Experience managing SEO for large websites, content-heavy websites, or multiple websites.
Experience with lead-generation SEO, not just ecommerce or publishing.
Strong understanding of technical SEO, content SEO, local SEO, link building, and on-page SEO.
Ability to diagnose traffic and ranking declines using data from Google Search Console, GA4, ranking tools, crawl tools, and other SEO platforms.
Experience creating content strategies that go beyond basic blog posts.
Experience creating content briefs for service pages, location pages, comparison pages, guides, resources, and conversion-focused pages.
Ability to manage SEO specialists, content resources, freelancers, vendors, and agencies.
Strong understanding of keyword mapping, search intent, internal linking, content refreshes, redirects, and indexation.
Understanding of conversion optimization, lead quality, and how SEO impacts actual business outcomes.

Experience in transportation, logistics, trucking, construction, equipment, industrial services, marketplace, home-service, legal, finance, or other competitive lead-generation industries.
Experience with programmatic SEO or large location-based websites.
Experience with content pruning, consolidation, redirects, and index-quality audits.
Experience building linkable assets and digital PR campaigns.
Experience with call tracking, CRM attribution, lead-quality reporting, and revenue-focused SEO reporting.
Experience managing writers, freelancers, agencies, outreach teams, or SEO vendors.
Experience creating SEO dashboards for marketing leadership.
Experience working directly with WordPress, Elementor, custom CMS environments, developers, and technical SEO implementations.
Experience with schema strategy, Core Web Vitals, page speed, and scalable internal linking systems.

Nationwide Transport Services

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