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National Fitness Partners

Brand

Company overview

National Fitness Partners is a private equity held Planet Fitness franchisee based in Camp Hill, PA. National Fitness Partners currently owns and operates 200 Planet Fitness locations in Pennsylvania, Ohio, Delaware, New Jersey, Indiana, Illinois, Tennessee, Maryland, Virginia, West Virginia, North Carolina, South Carolina, Massachusetts, and Connecticut. National Fitness Partners is one of the largest franchisee organizations within the Planet Fitness system and is backed by Argonne Capital, a private equity firm based in Atlanta, GA who specializes in franchise based middle-market investments. Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2025, Planet Fitness had approximately 20.6 million members and 2,741 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. More than 90% of Planet Fitness stores are owned and operated by independent business men and women.
Founded in 2005
Camp Hill, Pennsylvania, USA
143 employees

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -0.7% year over year

Audience

Monthly website visitors
7.5M
Month over month-15.4%
Quarter over quarter-13.9%
Top sourceSearch (57.1%)
Ad budget per month$434.9K
Average search rank50
Traffic source mix
Search
57.1%
Direct
35%
Referral
6%
Paid referral
1.1%
Social
0.7%

LinkedIn followers

Follower count and growth

Total followers

3.4K

12-mo growth

Monthly growth

+6.4%

News

Links