Michaels Stores

Brand

3.2

Company overview

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.

Founded in 1973

Irving, Texas, USA

18K employees (1,329 in marketing)

www.michaels.com

45% recommend to a friend

32% positive business outlook

Salaries

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People

Marketing leadership

Mandy Rassi

SVP, Chief Marketing Officer

At the company for 4 years 5 months

Aimee Berger

Vice President Marketing

At the company for 3 years 6 months

Sachin Shroff

Vice President of CRM, Loyalty and Marketing Technology

At the company for 6 years 6 months

Arunn John

Group Director - Head of Platform Engineering, Enterprise Arch, Marketing/CRM and Order Management

At the company for 4 years 8 months

Hiring contacts

Rachel Carter

Talent Brand Specialist

At the company for 3 years 3 months

Hiring activity

Open marketing jobs over time

12 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.7% year over year

Audience

Monthly website visitors

36M

Month over month+6.8%

Quarter over quarter+29.5%

Top sourceDirect (51.7%)

Ad budget per month$484.2K

Average search rank50.3

Traffic source mix

Direct

51.7%

Search

41%

Referral

4.1%

Social

2.1%

Paid referral

0.8%

LinkedIn followers

Follower count and growth

Total followers

208.6K

12-mo growth

+18%

Monthly growth

+1.1%

News

Michaels Launches In-Store Holiday Giving Campaign Supporting Boys & Girls Clubs

Nov 19, 2025 • The Michaels Companies, Inc.

Michaels® Debuts 10-Minute Custom Framing for Just $29

Nov 18, 2025 • The Michaels Companies, Inc.

Michaels Fuels Creativity and Connection with Free In-Store Events and Early Black Friday Deals this Holiday Season

Nov 12, 2025 • The Michaels Companies, Inc.

Links

www.michaels.com

Glassdoor

Open positions

Community Engagement Manager

Michaels Stores

Traverse City, MI (On-site)

In-housePart-time

Lead Creative Designer

Michaels Stores

Winston-Salem, NC (On-site)

In-houseFull-time

Content Creation Specialist

Michaels Stores

Irving, TX (On-site)

In-houseFull-timeMid level2+ years exp.

Creative Art Framing Manager

Michaels Stores

Vernon Hills, IL (On-site)

In-houseFull-time

Marketing Manager (In-store)

Michaels Stores

Irving, TX (Hybrid)

In-houseFull-time

Manager -Targeted Marketing

Michaels Stores

Irving, TX (On-site)

In-houseFull-time

View all 12 jobs

12 open marketing positions

Community Engagement Manager

Michaels Stores

Traverse City, MI (On-site)

In-housePart-time

Lead Creative Designer

Michaels Stores

Winston-Salem, NC (On-site)

In-houseFull-time

Content Creation Specialist

Michaels Stores

Irving, TX (On-site)

In-houseFull-timeMid level2+ years exp.

Creative Art Framing Manager

Michaels Stores

Vernon Hills, IL (On-site)

In-houseFull-time

Marketing Manager (In-store)

Michaels Stores

Irving, TX (Hybrid)

In-houseFull-time

Manager -Targeted Marketing

Michaels Stores

Irving, TX (On-site)

In-houseFull-time

View all 12 jobs