2 months ago
Content Creation Specialist
Michaels Stores
Irving, TX (On-site)Full time
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Content Creation Specialist
Irving, TX (On-site)
Salary Not AvailableMid Level2+ years expFull time
Posted 2 months ago
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Job Summary
Drive social content creation and publishing across TikTok, Instagram, YouTube, Facebook, and related platforms.
- Own planning, filming, editing, and publishing weekly content aligned with brand initiatives.
- Must-have: 2–4 years of marketing experience or related field.
- Standout: Ability to design graphics and video content for multi-format social campaigns.
Job Description
Responsibilities
- Develop and execute content for all social channels, including TikTok, Instagram, YouTube, Facebook, and other relevant platforms.
- Plan, schedule, and publish weekly content, ensuring consistency with brand messaging and marketing initiatives.
- Engage with the online community, responding to comments and messages to look out for reshare opportunities.
- Ideate, film, edit, and optimize video content, leveraging viral trends and real-time engagement opportunities.
- Collaborate with social and brand marketing teams to develop content that enhances campaign performance.
- Monitor and analyze weekly social media trends, providing insights and recommendations to the social and influencer teams.
- Design visually compelling graphics for IG Stories, in-feed posts, and other digital formats using graphic design tools.
Requirements
- Bachelor’s degree, or equivalent experience
- Expertise with social platform mechanics and best practices
- Videography and Photography skills
- Video, photo, and graphic editing skills
- Working knowledge of Microsoft Office applications
- 2-4 years marketing experience or a related field
- Retail marketing background
- Ability to organize and execute multiple projects
- Willingness to work under pressure and meet deadlines
- Excellent written & oral communication skills, with an ability to determine appropriate content & style for a diverse group
- Need to be very organized and detail driven
- Have a love for arts, crafts, and making!
- Preferred Education - Bachelor’s degree in Journalism, Communication, Marketing, or related field
Preferred
- Bachelor’s degree in Journalism, Communication, Marketing, or related field
Benefits
- robust benefits for both full-time and part-time Team Members
- health insurance (medical, dental, and vision)
- paid time off
- tuition assistance
- generous employee discounts
- and much more
Michaels Stores
3.2 Glassdoor
At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.
Founded in 1973
Irving, Texas, USA
18K employees (1,329 in marketing)
45% recommend to a friend
42% CEO approval
Traffic Signals
Monthly Visitors
36M
Monthly Google Ads Budget
$484.2K
Traffic Source Mix
Search
41%
Direct
51.7%
Referral
4.1%
Social
2.1%
Paid
0.8%
Headcount Trend
Current headcount: ~17.8K
Marketing Team
Marketing Team Size
359 (2% of company)
Median Career Experience
16 years
Median Tenure
4.6 years
People
Marketing Leadership
Mandy Rassi
SVP, Chief Marketing Officer
At the company for 4 years 4 months
Aimee Berger
Vice President Marketing
At the company for 3 years 5 months
Sachin Shroff
Vice President of CRM, Loyalty and Marketing Technology
At the company for 6 years 5 months
Arunn John
Group Director - Head of Platform Engineering, Enterprise Arch, Marketing/CRM and Order Management
At the company for 4 years 7 months