Plan and execute end-to-end digital programs including paid social (LinkedIn, Reddit), organic social, display, retargeting, and 3rd party content syndication/CPL programs using a test and learn approach to turn successful experiments into repeatable, scalable campaign playbooks
Own the strategy for SEO and AEO, leveraging AEO tools to operationalize AI-driven insights and influence visibility within LLM-based discovery and generative search results
Directly oversee our paid search contractor and manage search strategy to maximize high-intent lead quality and pipeline ROI
Design and optimize persona-specific nurture sequences and lifecycle stages to move buyers forward based on behavior and signals
Own the tracking architecture for campaigns, maintaining high-fidelity reporting and attribution to ensure a clear view of ROI
Partner closely with Marketing Operations to define the logic for lead scoring, automated routing, and database governance; provide strategic requirements for tracking and lifecycle stages
Work closely with the ADR team to convert MQLs and high-intent accounts into pipeline; establish a robust feedback process to ensure lead quality and align on follow-up plays
Partner with Event Managers to architect integrated digital promotion strategies and utilize tools like Qualified to design and execute post-event follow-up paths that convert attendees into pipeline

5+ years in B2B Demand Generation within a SaaS environment
Deep foundational knowledge across the digital stack, including Google Ads, LinkedIn Advertising, and social platforms
Advanced proficiency in navigating complex marketing stacks, including Salesforce, Marketo/HubSpot, and Google Analytics
Practical exposure to leveraging enrichment and intent signals through platforms such as Demandbase, 6Sense, G2, Bombora, Clearbit, or ZoomInfo
Proven experience implementing AI-enabled workflows to accelerate copy iteration, segmentation hypothesis, and automated performance summaries within marketing operations or nurture strategies
Analytical mindset with the ability to interpret data and translate it into actionable improvements
Self-motivated with a high motor; thrives in fast-paced, high-growth environments; able to hit pipeline targets
Comfortable partnering with Sales and RevOps in a multi-stage funnel and enterprise motion

LILT

Salaries