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Laird Superfood

Brand · Food and Beverage Services

3.0

Company overview

Laird Superfood was born when pioneering big wave surfer Laird Hamilton set out to find a better morning routine to improve and sustain his performance on the waves. He began experimenting with adding healthy plant-based fats and other real-food ingredients to his morning cup, eventually perfecting a recipe that not only sustained his energy, but tasted incredible.This founding spirit still flows through every product we make. From your day’s first cup to your last snack, we believe everything you put in your body should fuel the best version of yourself.
Founded in 2015
Boulder, Colorado, USA
56 employees (9 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +24.4% year over year

Funding

Total funding

$111M

Last raise

$60M

Post IPO Equity

Funding history

Apr 2026

Post IPO Equity · $60M

Apr 2020

Series Unknown · $10M

Jan 2019

Series Unknown · $32M

May 2018

Series Unknown · $4M

Nov 2017

Series Unknown · $3.2M

Jan 2017

Equity Crowdfunding · $1.5M

Audience

Monthly website visitors
76.7K
Month over month+17.8%
Quarter over quarter-15%
Top sourceSearch (57.6%)
Ad budget per month$6.8K
Average search rank36.2
Traffic source mix
Search
57.6%
Direct
19.8%
Paid referral
8.6%
Referral
7.4%
Social
1.5%

LinkedIn followers

Follower count and growth

Total followers

10K

12-mo growth

+32.9%

Monthly growth

+4.6%

News

Links