Jelmar, maker of CLR Brands
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About Jelmar, maker of CLR Brands
Jelmar manufacturers CLR Brands and Tarn-X branded cleaning products. These products are available in food, drug and mass retailers. Jelmar has been a growing, evolving company since its inception in 1949. The company began when Manny Gutterman established a national sales representative organization, Manny Gutterman & Associates, Inc. This new company was dedicated to selling all types of proprietary products to chain drug, variety, hardware and department stores.Tarn-X® Tarnish Remover, during the late 1960s, became one of the first products that used the phrase “AS SEEN ON TV” in commercials and on packaging. Tarn-X has become the number one selling metal cleaner in the United States as well as a household staple which can be found in every major retailer in the United States. Jelmar developed and added CLR as the company’s second nationally-recognized cleaning brand and has extended the company’s reach into the Canadian and Australian markets.The company remains owned and managed by the Gutterman family. Alison became the president of Jelmar in 2007 and the third generation Gutterman to run the company. Much of Jelmar’s recent successes can be attributed to Alison’s commitment to build on Jelmar’s base and to expand research and development of quality cleaning products. Most recently Alison expanded Jelmar’s product offering with the introduction of PRO Line, an industrial line of cleaning products.Alison has increased Jelmar’s investment in consumer research to gain insights into what consumers are looking for in their cleaning products. Through a partnership with the Environmental Protection Agency in their Safer Choice Program (formerly Design for the Environment (DfE)) as well as other strategic alliances, Jelmar has created innovative, environmentally friendly reformulations of new and existing products that have been well received by consumers allowing Jelmar to continue to grow now and into the foreseeable future.
Company Information
- Company Type
- In-House Team
- Company Size
- Founded
- 1949
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