Company overview

Food52 is a next-generation cooking and home company that was named one of the world’s most innovative companies by Fast Company in 2022, with a monthly reach of more than 30 million people. From the beginning, the brand challenged the models of traditional media companies and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, useful content — recipes, videos, podcasts, cookbooks and more — and outfitting them with products that make them happy.
Founded in 2009
Brooklyn, New York, USA
166 employees (36 in marketing)
6% recommend to a friend
5% positive business outlook

Salaries

Typical salary range

$85,000 – $100,000

/ yr

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People

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount -13.6% year over year

Funding

Total funding

$176.3M

Last raise

$80M

Private Equity, 4 years ago

Funding history

Dec 2021

Private Equity Round Food52 · $80M

Oct 2019

Series C Food52 · $83M

Jul 2017

Series B Food52 · $4.3M

Sep 2014

Series A Food52 · $6M

Dec 2012

Series A Food52 · $2.3M

Jan 2011

Seed Round Food52 · $750K

Audience

Monthly website visitors
4.6M
Month over month-2.8%
Quarter over quarter-25.7%
Top sourceSearch (62.7%)
Ad budget per month$11.5K
Average search rank32.2
Traffic source mix
Search
62.7%
Direct
30%
Referral
3.5%
Social
3.3%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

43K

12-mo growth

+10.5%

Monthly growth

+1.2%

News

Links