Dollar General logo
Dollar General
BrandGoodlettsville, TennesseeWebsite

Dollar General insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1939
Headquarters
Goodlettsville, Tennessee
Employees
10001+
14% growth last 12mo
Marketing team
627
1% of company
22 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Growing 14% last 12 months · More mature
Trend
2023-03-27 -> 2025-12-15
Headcount (12 months)
+14%
Last funding round
34 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Main result
11.2M monthly visitors
Month over month +26% • Quarter over quarter +21.8%
Trend
2024-04-01 -> 2025-10-01
Month over month
+26%
Quarter over quarter
+21.8%
Top source
Search (45.1%)
Search45.1%
Direct44.5%
Social1%
Referral8%
Paid referral1.3%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 1.6M organic clicks / 4.4K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+52,624
Ad budget per month
$12.9K
Average search rank
51.2

LinkedIn followers

Shows follower count and growth.

Main result
375.3K followers
Month over month +1.6% • Year over year +17.3%
Trend
2025-03-03 -> 2026-03-09
Month over month
+1.6%
Quarter over quarter
+3.8%
Six-month growth
+8.5%
Year over year
+17.3%

Job openings

Shows open jobs, growth, and role changes.

Main result
6 open jobs
Open jobs trend: —
Trend
2023-03-01 -> 2026-02-01
Open jobs growth
Biggest role change
Latest open role
Senior Application Security Engineer

Marketing team size

Shows saved marketing team size.

627
1% of the company • 22 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 627.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
2.6 / 5
Work-life balance
2.3 / 5
Culture
2.4 / 5
Diversity & inclusion
3.1 / 5
Recommend to a friend
30%
Positive business outlook
27%

Funding

Shows saved funding data.

Funding quick view
Saved funding details for Dollar General
Amount raised
$1.5B
Last round
post_ipo_debt
Last fundraise
3 years ago

News

Shows saved company news.