Company overview

Founded in 1999 by Dan Thiessen and his sons, Dansons began with a simple yet powerful vision to turn sawmill waste into a reliable energy source. Over time, the business evolved from horse and animal bedding to high-quality pellet fuel and pellet grills. The company experienced tremendous growth over the last decade as Pit Boss grills and pellet fuel gained national brand awareness and partnered with national retailers to help build the pellet grill category. In 2023, Dansons was acquired by W. C. Bradley Co.W. C. Bradley Co. is a global diversified holding company, headquartered in Columbus, Georgia. Founded in 1885, it is privately held, now reaching into its 7th generation of family ownership. The company has a unique history that includes early investment in The Coca-Cola Company, operating diverse businesses in the textiles industry, retailing outdoor sports equipment and apparel, and manufacturing barbecue grills. W. C. Bradley has a powerful culture, rooted in tradition, integrity and servant leadership.
Founded in 1999
Scottsdale, Arizona, USA
192 employees (17 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -1.5% year over year

Funding

Audience

Monthly website visitors
2.2K
Month over month-17.2%
Quarter over quarter-72.7%
Top sourceDirect (65%)
Ad budget per month$0.0
Average search rank27.1
Traffic source mix
Direct
65%
Search
16.8%
Social
11.9%
Referral
5.1%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

7.2K

12-mo growth

+2.8%

Monthly growth

+0.3%

News

Links