D'Addario & Company, Inc logo

D'Addario & Company, Inc

Brand · Musicians

4.3

Company overview

Few can claim 17th century Renaissance Italy as the birthplace of their family start-up. Yet, nearly 400 years and nine generations later, D’Addario & Co. proudly continues to do so. Today, we are globally recognized as the world’s premier instrument accessory manufacturer for strings, drumheads, drumsticks, reeds, mouthpieces and more. Inspired by our past and paving a future path, D’Addario is fueled by an ever-expanding family of musicians, engineers, artists and visionaries driven by innovation and continuous improvement. Our charitable foundation also ensures that music education reaches underprivileged students around the globe. And with a genuine dedication to US manufacturing, environmentally sustainable practices, and a diverse family of passionate employees, what started in the Renaissance has become an ever-growing revolution.
Founded in 1973
USA
564 employees (143 in marketing)
86% recommend to a friend
82% positive business outlook

Salaries

Typical salary range

$76,000 – $86,000

/ yr

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People

Hiring activity

Open marketing jobs over time

2 open now

Headcount trend

Company growth over the last 12 months

Headcount +7.2% year over year

Funding

Audience

Monthly website visitors
704.5K
Month over month+9.1%
Quarter over quarter+12.8%
Top sourceSearch (47.6%)
Ad budget per month$26.3K
Average search rank34.6
Traffic source mix
Search
47.6%
Direct
30.8%
Social
11.8%
Referral
3.6%
Paid referral
2.5%

LinkedIn followers

Follower count and growth

Total followers

33.8K

12-mo growth

+13.1%

Monthly growth

+0.9%

News

Links