Company overview

What started out as one store in 1978 has since become the largest western and work wear retailer in the nation. We say that our customers feed America, build America, and protect America. With an uncompromising desire to support the local communities we serve, we proudly offer the broadest selection of cowboy boots, work boots, western wear, workwear, western-inspired fashion, and outdoor gear. It is an honor to support the varying lifestyles of the people who make our country so great.Our vision is simple: to offer everyone a piece of the American spirit—one handshake at a time. NYSE: BOOT
Founded in 1978
Irvine, California, USA
4.1K employees (151 in marketing)
67% recommend to a friend
54% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +14.8% year over year

Funding

Last raise

Series Unknown, 18 years ago

Audience

Monthly website visitors
5.7M
Month over month+17.9%
Quarter over quarter+33.8%
Top sourceDirect (49.5%)
Ad budget per month$105.3K
Average search rank51
Traffic source mix
Direct
49.5%
Search
42.4%
Referral
3.8%
Social
3%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

47K

12-mo growth

+39.1%

Monthly growth

+2.5%

News

Links