Company overview

Binho Board is a fast-growing sports lifestyle and entertainment company redefining tabletop competition through its flagship game, the Binho Classic. Inspired by global soccer culture and finger-flick games from South America, Binho blends sleek design, skill-based gameplay, and tournament-level intensity into a product that's as fun at home as it is on the competitive stage.Launched in 2019, Binho Board has sold over 90,000 units with a direct to consumer first approach and is now carried by major retailers including Dick’s Sporting Goods, Scheels, and hundreds of independent stores. The company has secured licensing partnerships with global soccer giants such as Paris Saint-Germain, Arsenal, Chelsea, Liverpool and more.With a product that appeals to families, sports fans, and social gamers alike, Binho is creating a new category of sport — one that merges physical gameplay, global soccer culture, and community-driven competition. The company’s long-term vision is to build the world’s leading tabletop soccer brand through innovative product design, licensed partnerships, and a growing tournament ecosystem.
Founded in 2019
Tempe, Arizona, USA
11 employees (2 in marketing)

Salaries

Typical salary range

$50,000 – $70,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount 0% year over year

Funding

Total funding

$360K

Last raise

$360K

Pre Seed, 4 years ago

Funding history

Apr 2022

Pre Seed Round Binho Board · $360K

Audience

Monthly website visitors
52K
Month over month+17.6%
Quarter over quarter+288.7%
Top sourceDirect (47.3%)
Ad budget per month$432.2
Average search rank36.8
Traffic source mix
Direct
47.3%
Search
37.2%
Social
9.6%
Referral
5.1%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

814

12-mo growth

Monthly growth

+7.8%

Links