Company overview

Beckons is a new experiential luxury hospitality brand uniting the globally celebrated Baillie Lodges and Tierra Hotels portfolios into one global collection. Included in the portfolio are nine award-winning luxury lodges spanning four continents: Australia, New Zealand, Chile and Canada. The Beckons brand evolution brings together two of the world’s leading experiential luxury travel companies, each with more than 20 years’ heritage and renowned for delivering a unique brand of hospitality where life-changing adventures combine with luxury lodging. From Southern Ocean Lodge, Longitude 131°, Silky Oaks Lodge, The Louise, and Capella Lodge in Australia, to Huka Lodge in New Zealand, Tierra Atacama and Tierra Patagonia in Chile, and Clayoquot Wilderness Lodge in Canada, every property offers a powerful sense of place and a deeply personal guest experience. Built around journeys of discovery, Beckons invites curious travelers to connect more deeply with place, culture and the natural world through intimate stays in lodges averaging just 25 suites. Guided by a regenerative approach to luxury travel, Beckons goes beyond sustainability to create positive, lasting impact for landscapes, wildlife and the communities who call these remarkable destinations home. The lodges have been recently recognized by some of the world’s most esteemed awards including the Worlds 50 Best List 2025, MICHELIN Keys, Condé Nast Traveler and Travel + Leisure. Led by CEO Michael Crawford, Beckons is set to redefine meaningful luxury travel for a new generation of guests, offering a gateway to some of the world’s most rare and remarkable destinations. Discover more and explore the collection at beckons.com.
Founded in 2003
Denver, North Carolina, USA
86 employees (4 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +32.3% year over year

Funding

Audience

Monthly website visitors
14.5K
Month over month-14.8%
Quarter over quarter-12.9%
Top sourceSearch (56.5%)
Ad budget per month$0.0
Average search rank46.9
Traffic source mix
Search
56.5%
Direct
28.3%
Referral
10.6%
Social
3%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

8.5K

12-mo growth

+55.2%

Monthly growth

+2.5%

News

Links