Australian Broadcasting Corporation (ABC) logo

Australian Broadcasting Corporation (ABC)

Brand · Broadcast Media Production and Distribution

Company overview

As the nation’s independent public broadcaster, the ABC is proud to be the source of Australian conversations, culture and stories.The ABC produces quality, distinctive, award-winning content that informs, educates and entertains audiences from across Australia and the world.Over 70% of Australians watch, read or listen to the ABC each week.The ABC has 56 Australian and 11 international locations and is the largest creative employer in the southern hemisphere. It maintains Australia’s largest daily investigative news team, has one of the world’s largest dedicated rural reporting teams and is recognised as Australia’s pre-eminent source of independent news and current affairs.The ABC is also known for its distinctive drama, and as the creator and broadcaster of innovative Australian comedy.ABC content is freely available in Australia and is made accessible across television, radio, podcasts, apps, and the web. These platforms and services include national radio networks (RN, triple j, ABC Classic), regional local radio (available from 48 regional locations), digital radio services, four television channels, ABC iview, and numerous websites and mobile apps.By ensuring audiences can easily experience ABC content, the ABC shares Australian stories with the nation and the world.The ABC is yours, now and into the future.
Founded in 1932
Ultimo, New South Wales, AUS
9K employees (3,719 in marketing)

Salaries

Typical salary range

A$96,000 – A$103,000

/ yr

Help build salary transparency at Australian Broadcasting Corporation (ABC)

Share your compensation anonymously to see full data.

Contribute

People

Marketing leadership

Hiring activity

Open marketing jobs over time

1 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.4% year over year

Funding

Audience

Monthly website visitors
56.5M
Month over month-8.5%
Quarter over quarter-22.2%
Top sourceDirect (57.9%)
Ad budget per month$0.4
Average search rank44.1
Traffic source mix
Direct
57.9%
Search
30.5%
Social
5.4%
Referral
2.9%
Paid referral
0.5%

LinkedIn followers

Follower count and growth

Total followers

418.1K

12-mo growth

+10.8%

Monthly growth

+0.4%

News

Links