Appalachian Mountain Club logo

Appalachian Mountain Club

Brand · Non-profit Organization Management

Company overview

The mission of the Appalachian Mountain Club is to foster the protection, enjoyment, and understanding of the outdoors. We envision a world where our natural resources are healthy, loved, and always protected, and where the outdoors occupies a place of central importance in every person’s life. We encourage you to experience, learn more, and appreciate the outdoors knowing that your participation supports the conservation and stewardship of the natural world around you.Learn more about our current career opportunities at https://www.outdoors.org/about/careers/
Boston, Massachusetts, USA
426 employees (46 in marketing)
www.outdoors.org

Salaries

Typical salary range

$38,862 – $52,428

/ yr

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People

Founders

Nicole Zussman
Nicole Zussman
President and CEO
LinkedIn

Hiring activity

Open marketing jobs over time

5 open now

Headcount trend

Company growth over the last 12 months

Headcount -8.8% year over year

Funding

Last raise

Grant, 1 years ago

Funding history

Apr 2025

Grant Appalachian Mountain Club

Audience

Monthly website visitors
371.8K
Month over month+13.4%
Quarter over quarter+60.3%
Top sourceSearch (48.7%)
Ad budget per month$120.2K
Average search rank34.9
Traffic source mix
Search
48.7%
Direct
35.4%
Referral
6.6%
Social
4.5%

LinkedIn followers

Follower count and growth

Total followers

17.2K

12-mo growth

+15.3%

Monthly growth

+1.5%

News

Links

www.outdoors.orgLinkedInCrunchbaseX (Twitter)