American Library Association

Brand · Non-profit Organizations

3.3

Company overview

Empowering and advocating for libraries and library workers to ensure equitable access to information for all. 🌎’s largest library association.We follow ALA’s Code of Conduct: https://www.ala.org/user-guidelines

Chicago, Illinois, USA

833 employees (98 in marketing)

www.ala.org

46% recommend to a friend

18% positive business outlook

Salaries

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People

Founders

Marketing leadership

Jan Carmichael

Associate Director of Marketing

Samantha Lopez

Director of Marketing

Headcount trend

Company growth over the last 12 months

Headcount +0.7% year over year

Funding

Audience

Monthly website visitors

786K

Month over month+8.6%

Quarter over quarter+14.8%

Top sourceSearch (47.4%)

Ad budget per month$23.7K

Average search rank40.3

Traffic source mix

47.4%

Direct

43.2%

Referral

7.6%

Social

1.2%

Paid referral

0.5%

LinkedIn followers

Follower count and growth

Total followers

167K

12-mo growth

+29.8%

Monthly growth

+2.1%

News

PLS Executive Director Lisa Wells receives 2026 ALA Ken Haycock Award for promoting librarianship

Jun 11, 2026 • Purcell Register

Schools Library Media Center Week – March 21, 2027

Jun 11, 2026 • National Today

Core President's Program: Healing the Modern Brain with Dr. Drew Ramsey

Jun 10, 2026 • American Library Association

Links

www.ala.org

Crunchbase

X (Twitter)

Glassdoor

Open positions

Membership Marketing Manager

American Library Association

Berwyn, IL (Hybrid)

In-houseFull-timeMid level3+ years exp.

11 days ago

Director of Communications

American Library Association

Chicago, IL (Hybrid)

In-houseFull-timeDirector/executive10+ years exp.

6 weeks ago

Director of Communications

American Library Association

Berwyn, IL (Hybrid)

In-houseFull-timeDirector/executive10+ years exp.

7 weeks ago

Senior Director, ALA Publishing & Media

American Library Association

Berwyn, IL (Hybrid)

$150K/yrIn-houseFull-time

5 months ago

4 open marketing positions

Membership Marketing Manager

American Library Association

Berwyn, IL (Hybrid)

In-houseFull-timeMid level3+ years exp.

11 days ago

Director of Communications

American Library Association

Chicago, IL (Hybrid)

In-houseFull-timeDirector/executive10+ years exp.

6 weeks ago

Director of Communications

American Library Association

Berwyn, IL (Hybrid)

In-houseFull-timeDirector/executive10+ years exp.

7 weeks ago

Senior Director, ALA Publishing & Media

American Library Association

Berwyn, IL (Hybrid)

$150K/yrIn-houseFull-time

5 months ago