Responsibilities

• Set the strategic direction for global Customer Engagement, ensuring alignment with Paysafe’s commercial and marketing objectives.
• Act as a senior leader within the Marketing Centre of Excellence, influencing enterprise-wide strategies and representing engagement priorities at the executive level.
• Own the engagement and AI innovation roadmap, driving transformation across consumer and B2B brands.
• Serve as the primary business leader for engagement initiatives, ensuring cross-functional alignment and accountability.
• Champion AI adoption across engagement programs, introducing advanced personalization, predictive analytics, dynamic content generation, and automated journey orchestration.
• Lead the integration of AI technologies into marketing automation frameworks, ensuring scalability and measurable impact.
• Drive continuous innovation, evaluating emerging AI tools and best practices to maintain Paysafe’s leadership in marketing technology.
• Collaborate at an executive level with MarTech, Product, Analytics, Creative, and Marketing leadership to embed AI-driven engagement strategies into broader initiatives.
• Partner with senior stakeholders to ensure engagement programs deliver measurable business outcomes and customer value.
• Oversee global multi-channel campaigns (email, push, SMS), leveraging AI-driven segmentation and predictive modeling to maximize engagement, retention, and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience in lieu of education).
• 5+ years of Salesforce Data360 (Previously Data Cloud) experience from strategy to implementation and measurement
• 7+ years of experience in customer engagement, lifecycle marketing, or marketing automation, ideally within a global, multi‑brand organization.
• 3+ years of proven leadership experience, including setting strategy and driving execution for engagement or lifecycle marketing teams.
• Proven experience utilizing AI technology for marketing automation.
• Hands‑on expertise with enterprise engagement platforms such as Salesforce Marketing Cloud/Pardot, Oracle Responsys, or similar.
• Demonstrated success implementing AI‑driven engagement initiatives, including predictive lead scoring, personalization, automated content, and journey optimization.
• Deep understanding of data structures, segmentation, scoring models, and multi‑channel lifecycle strategies across email, push, and SMS.
• Strong analytical skills, with experience interpreting complex behavioral and engagement data to generate actionable insights.
• Excellent stakeholder management and influencing skills, with the ability to align senior leadership and cross‑functional teams.
• Experience managing global campaigns across multiple markets and diverse customer segments.
• Exceptional project management capabilities, able to lead multiple initiatives while maintaining quality and timeliness.
• Proactive, innovative leader with a passion for AI‑powered personalization and data‑driven marketing excellence.

Benefits

• Make your day work for you with our flexible working hours.
• You decide what your holiday looks like with the option to buy or sell your holiday and carry over up to 5 days into the next year.
• Enjoy social events
• Start your day with a free breakfast, fresh fruit and snacks.
• Take a breather in our dedicated wellbeing room.
• Test our products Skrill and Neteller. Upon joining we will award you £50 into each wallet.
• Join our six employee-led equality communities and help foster a workplace that celebrates diversity and create opportunities to collaborate and learn.
• Give back to the community with four paid charity days.
• Kickstart your weekend early with our summer hours during the months of June, July and August with a 3pm finish every Friday.