4 months ago
Senior Programmatic & Media Operations Specialist
BYD Europe
London, UK (On-site)Full time
All Programmatic roles in the UK
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All Programmatic roles in the UK
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Senior Programmatic & Media Operations Specialist
London, UK (On-site)
Salary Not AvailableSenior Level3+ years expFull time
Posted 4 months ago
Job Summary
Drive end-to-end programmatic media delivery for BYD UK, turning brand and performance goals into structured, data-driven campaigns across Display, Video, YouTube, and CTV while ensuring tight budgeting, governance, and cross-channel collaboration.
- Campaign Strategy: translate objectives into concrete programmatic plans and first-party/third-party audience activation.
- Delivery & Optimization: manage pacing, budget, delivery, and continuous performance testing with analytics-backed insights.
- Cross-Channel Collaboration: integrate with Brand, PR, Content, and commercial teams and coordinate with partners to streamline workflows and reporting.
Job Description
Responsibilities
- Plan, launch, and manage programmatic campaigns across Display, Online Video, YouTube, and CTV.
- Activate campaigns using DSPs such as The Trade Desk, Amazon, Quantcast, or equivalent platforms.
- Translate brand and performance objectives into clear programmatic strategies.
- Support integrated planning alongside Paid Search, Paid Social, OOH, and ATL activity.
- Support campaign planning across both upper-funnel brand campaigns and lower-funnel performance activity.
- Monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, and on-site performance.
- Analyse performance data to identify insights and optimisation opportunities.
- Own pacing, budget control, and delivery across campaigns.
- Support weekly and monthly reporting across wider media activity.
- Ensure campaign reporting frameworks and trackers are maintained consistently across the team.
- Build and activate first-party, third-party, contextual, and geo-based audiences.
- Support testing frameworks across formats, audiences, and creative.
- Work with analytics partners to ensure accurate tracking and measurement.
- Support campaign learning agendas and performance analysis across integrated media campaigns.
- Provide feedback on creative performance and best practice across programmatic, digital and video formats.
- Collaborate with Brand, PR, and Commercial teams on launches and always-on activity.
- Help manage campaign workflows and creative delivery timelines alongside the Content Specialist.
- Ensure campaign trackers and status sheets are maintained accurately across all live activity.
- Coordinate with media owners, agencies, and external partners where required.
- Support the Senior Paid Media Lead with the operational management of BYD UK’s wider media activity across all channels excluding Paid Search and Paid Social. - Own media finance processes across campaigns, including PO creation, invoice tracking, payment submissions, reconciliations, and budget management. - Maintain accurate campaign pacing, financial tracking, and delivery status across all active media activity. - Lead weekly reporting and campaign status cadences, ensuring all channel updates, trackers, and reporting are completed accurately and on time. - Coordinate campaign timelines, workflows, and deliverables across internal teams, media partners, agencies, and channel specialists. - Support integrated campaign planning and governance across brand and performance activity. - Work closely with the Content Specialist to manage creative workflows, asset delivery, approvals, and campaign readiness across all media workstreams.
Requirements
- 3-5+ years’ experience managing programmatic media campaigns, media planning, account management, or integrated media roles.
- Hands-on experience with DSPs such as The Trade Desk, Amazon, DV360, or Quantcast.
- Strong understanding of full-funnel programmatic media, and integrated media planning.
- Strong analytical skills with advanced Excel / Google Sheets proficiency.
- Understanding of tagging and google analytics.
- Experience managing campaign financial processes including PO management, invoice tracking, payment submissions, and budget reconciliation.
- Strong operational and project management skills with the ability to manage multiple campaign workstreams simultaneously.
- Experience working across integrated media campaigns and coordinating multiple stakeholders.
- Excellent organisational skills and attention to detail.
- Strong communication and stakeholder management skills.
Preferred
- Experience in automotive or high-consideration categories.
- Exposure to CTV and premium video environments.
- Experience supporting large-scale brand or ATL campaigns.
- Experience working in fast-paced in-house or agency environments.
Benefits
- Workplace Pension
- Private Healthcare
- Car Salary Sacrifice Scheme
- Competitive salary based on experience and qualification.
- Team building events and employee learning opportunities
Compensation
- Competitive salary based on experience and qualification.
How to Apply
Other
BYD Europe
As BYD’s first overseas subsidiary, BYD Europe B.V., now located in Scorpius 112, 2132 LR Hoofddorp, the Netherlands, was founded in 1998. BYD Europe mainly focuses on New Energy products, including Electric Vehicles, especially passenger cars, buses, trucks and forklifts; Rechargeable batteries, Solar Panel, Energy Storage and Rail Transit.Visit BYD Europe Auto brand new website: https://www.bydauto.eu/
Marketing Team
Marketing Team Size
62 (7% of company)
Traffic Signals
Monthly Visitors
279.5K
Traffic Source Mix
Search
59.2%
Direct
30.3%
Referral
6.2%
Social
3.2%
Paid
1%
Headcount Trend
Current headcount: ~880