2 months ago
Performance Creative Strategist
Ballpoint
London, UK (Hybrid)Full time£50K/yr – £60K/yr
Marketing jobs
24 marketing jobs
All Performance Creative roles in the UK
Get alerts for this search
All Performance Creative roles in the UK
Get alerts for this search
Performance Creative Strategist
London, UK (Hybrid)
£50K/yr – £60K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the experimental creative brief process and scale it with AI, while continuously learning from performance signals to refine messaging and strategy.
- Build and run high-velocity creative briefs as experiments with clear hypotheses
- Leverage AI-driven tools to maintain quality at scale
- Analyze results to inform next-round hypotheses and customer frameworks
Job Description
- Write creative briefs across Ballpoint's full client portfolio, each structured as an experiment with a clear hypothesis
- Use Ballpoint's internal AI tools to produce briefs at high volume while maintaining strategic quality
- Contribute to weekly sprint planning: reviewing results, identifying patterns, and writing hypotheses for the next round of experiments
- Analyse creative performance to understand what's working, what's failing, and why
- Build and maintain customer frameworks: jobs to be done, catalysts, awareness stages, habits and anxieties
- Shape the development of our AI-powered creative strategy tools through daily use and feedback
- 2+ years writing creative briefs for paid social (agency, freelance, or in-house at a fast-growth brand), and another 3+ years in a creative/marketing role more generally - probably as a copywriter or designer
- Strong copywriting ability. You can write ads that convert
- Understanding of customer psychology and how to turn insights into messaging that sells
- Social-first thinking. You understand how people actually consume content on Meta, TikTok, and other platforms
- Comfort with data. You don't need to be an analyst, but you should be able to read results and adjust your approach accordingly
- Experience with and genuine enthusiasm for AI tools in a creative workflow
- £50,000–£60,000 salary (depending on experience)
- 28 days paid holiday (plus UK bank holidays)
- £1,500 tech budget
- EMI share scheme
- Enhanced parental leave
- Work from anywhere days
- Monthly socials and regular team lunches
- Quarterly wellness budget and gym contributions
- Annual offsite (usually somewhere in Europe)
Ballpoint
Ballpoint is a creative growth agency for founders and heads of growth
Traffic Signals
Monthly Visitors
3.2K
Traffic Source Mix
Search
23.9%
Direct
29.4%
Referral
13.5%
Social
32.1%
Paid
1%
Headcount Trend
Current headcount: ~19
Marketing Team
Marketing Team Size
15 (75% of company)
