2 months ago
Global Brand Strategy & Marketing Content Specialist
Astellas Pharma
Addlestone, Hounslow, UK (Hybrid)Full time
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Global Brand Strategy & Marketing Content Specialist
Addlestone, Hounslow, UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 2 months ago
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Job Summary
Own cross‑functional content operations for a regulated life sciences portfolio, coordinating global assets, reviews, and digital tooling to ensure scalable, compliant materials and market access alignment.
- Own end-to-end content workflows and digital‑innovation enablement to improve engagement across affiliates and channels.
- Collaborate with regulatory and review stakeholders to streamline approvals and maintain consistent global asset libraries and metadata quality.
Job Description
Responsibilities
- Supporting global brand and scientific marketing teams by planning, creating, and approving high-impact content.
- Delivering light medical writing by developing and adapting brand assets for global use.
- Owning end-to-end content project management by coordinating internal creative and production workflows.
- Leveraging knowledge of digital innovation by applying content and marketing technologies to enhance engagement.
- Serving as a Veeva PromoMats SME by managing workflows and coordinating with internal and external partners.
- Collaborating with ABC/MLR reviewers by ensuring seamless review and approval of marketing materials.
- Building and maintaining scalable content ecosystems by managing portals, libraries, modular assets, and metadata accuracy.
- Driving global content effectiveness by enabling affiliate alignment, sharing best practices, and establishing KPI frameworks for data-driven decision-making.
- Identify and support market access activities to ensure availability of Astellas brands in line with pricing and reimbursement strategies.
- Support positioning of brands within treatment guidelines and diagnostic protocols.
Requirements
- Bachelor’s degree or equivalent
- Solid experience in content creation, copywriting, content localization, and digital/omnichannel engagement within the pharmaceutical, life sciences, or other highly regulated industries
- Medical copywriting experience gained within an agency or life sciences company
- Strong experience working with data, analytics, and insights, with the ability to translate data into meaningful information that supports decision-making
- Proven track record of delivering complex, multi-stakeholder projects and initiatives
- Experience working within pharma brand teams and content creation, and/or brand marketing, including digital strategy, digital marketing, and multi-channel content delivery
- Up-to-date knowledge of innovations in content strategy, including modular content approaches and evolving content operations
- Strong communication and presentation skills, with the ability to influence and engage senior leaders and key stakeholders
Preferred
- Science degree or equivalent.
- Experience in omnichannel content within pharmaceutical, life sciences, FMCG, or other content-driven industries, or within an advertising/marketing agency
- Familiarity with Legal, Medical, and Regulatory (LMR) review processes and local compliance requirements
- Sales or field experience engaging with HCPs, payers, and patients
- Exposure to oncology or other specialist therapeutic areas
- Forward-thinking mindset with a strong interest in digital transformation and innovation in content and marketing platforms
Benefits
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
- We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
- Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn's support team through LinkedIn Help.
Astellas Pharma
3.3 Glassdoor
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Visit our Global Astellas LinkedIn Community Guidelines to learn more about interacting with this page: https://www.astellas.com/en/global-linkedin-community-guidelines
Founded in 2005
Chuo-ku, Tokyo, JPN
12K employees (737 in marketing)
48% recommend to a friend
51% CEO approval
Traffic Signals
Monthly Visitors
207.7K
Traffic Source Mix
Search
53.5%
Direct
36.3%
Referral
8.3%
Social
1.1%
Paid
0.7%
Headcount Trend
Current headcount: ~12K
Marketing Team
Marketing Team Size
672 (6% of company)
Funding
Last Raise
Grant, 6 years ago
Funding History
- Jul 2020Grant