2 months ago
Global Performance Media Manager
H&M Group
London, UK (On-site)Full time
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Global Performance Media Manager
London, UK (On-site)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
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Job Summary
Own global performance media execution standards while empowering regional teams with strategic channel guidance, ensuring audits and regional queries stay aligned to the Global Paid Media Strategy across paid search, social, programmatic, and affiliates.
- Global execution governance: develop and disseminate best practices, playbooks, and frameworks for consistent cross-market activation.
- Regional enablement: equip regional teams with tools, guidance, and best practices for campaign planning and execution.
- Innovation and automation: drive feed optimization, AI-enabled targeting, and a disciplined test-and-learn program to unlock new growth drivers across markets.
Job Description
Responsibilities
- Support delivery of performance media channel strategies , including paid search/shopping, social, display and affiliates – ensuring alignment with business objectives and growth targets
- Act as the central authority for global execution standards , maintain channel best-practice and drive executional excellence across all areas of performance media
- Review execution of lower and mid-funnel paid media activity , lead the audit of channel accounts, ensure alignment with the Global Paid Media Strategy across all performance channels
- Act as the first point of contact for regional paid media teams , resolving tactical queries related to performance media
- Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
- Partner with external vendors to enhance product feeds , drive efficiency and growth across feed-based ad formats, and prepare feeds to surface in AI environments.
- Stay at the forefront of the performance media landscape, evaluating emerging platform trends and product updates or releases to ensure COS remains a leader in paid advertising
- Drive tactical test-and-learn in the regions , encouraging experimentation to unlock new performance drivers, ensuring all experimentation is aligned to channel roadmaps
- Develop global best practices, playbooks and frameworks for performance media channels to support consistent and efficient execution across markets
- Champion adoption of AI and automation to improve targeting and spend efficiency
- Feed into prioritisation of martech enhancements , to improve the way COS activates across performance media channels
- Translate insights into action , feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact
Requirements
- Extensive years of experience working in performance media within a large premium brand or agency environment.
- Technical expertise – deep knowledge of performance media channels including paid search, social, programmatic, affiliates, product feeds and mobile App marketing
- Data-driven decision making – strong analytical skills to interpret performance data and formulate insights, translating insights into clear actions.
- Budget optimisation & media efficiency – ability to maximise ROI and drive incremental impact with constrained budgets.
- Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
- Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
- Communication skills – clear, concise storytelling and ability to translate complex data into actionable recommendations.
- Commercial acumen – understanding of how paid media investment drives revenue, profitability, and customer growth.
- Collaboration – ability to work cross-functionally with analytics, CRM, brand, and e-commerce teams.
- Governance & best practice development – ability to create scalable frameworks and elevate execution standards globally.
- Experience in working with large-scale global media agencies , ensuring they deliver against both strategic KPIs and operational SLAs
Benefits
- We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here .
- In addition to this London based colleagues also receive:
- 25 days holiday
- Annual health checks
- 25% staff discount
- Pension scheme
- Discounts on various activities and financial/lifestyle products via our benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
H&M Group
3.4 Glassdoor
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.H&M Group's Moderation Policy:Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreementComments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at info@hm.com.
Founded in 1947
Stockholm, Stockholm County, SWE
97K employees (11,330 in marketing)
55% recommend to a friend
Traffic Signals
Monthly Visitors
366.1K
Traffic Source Mix
Search
46.5%
Direct
39.3%
Referral
8%
Social
4.6%
Paid
1.2%
Headcount Trend
Current headcount: ~96.9K
Marketing Team
Marketing Team Size
8,745 (9% of company)
Median Career Experience
5 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$1.1B
Last Raise
$580.9M
Post IPO Debt, 5 months ago
Funding History
- Oct 2025Post IPO Debt • $580.9M
- Oct 2023Post IPO Debt • $529.3M