3 months ago
Head of SEO & Growth Marketing - Fintech (Europe, Remote)
GoCharting
UK (Remote)Full time
All marketing roles in the UK in the Finance industry
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All marketing roles in the UK in the Finance industry
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Head of SEO & Growth Marketing - Fintech (Europe, Remote)
UK (Remote)
Salary Not AvailableSenior Level8+ years expFull time
Posted 3 months ago
Job Summary
Own full funnel growth for a B2C SaaS fintech product, turning organic growth, app store optimization, and freemium-to-paid economics into measurable ARR.
- Organic Growth & ASO: Technical SEO, keyword architecture, content strategy, and link-building to lift global trader search rankings and app store performance.
- Conversion & Paywall: CRO for landing pages, onboarding, pricing, and paywall flows to improve CAC/LTV and signups.
- Analytics & Stacks: GA4 instrumentation, Looker Studio dashboards, GTM setup, and CAC/LTV reporting to guide decisions; collaborate with Growth Full-Stack Dev on paywall features.
Job Description
Responsibilities
- Technical SEO, keyword architecture, content strategy, link-building — own rankings for high-intent trader search terms globally
- ASO for iOS and Android — drive downloads and store ranking for the GoCharting mobile app
- Organic channel infrastructure: analytics, tooling, reporting cadence
- Own the full funnel: Visit → Signup → Onboard → Active → Trial → Paid → Retained
- Freemium-to-paid conversion: paywall design, pricing page optimisation, onboarding flow improvements
- Email nurture sequences (onboarding, trial expiry, win-back) in Intercom
- A/B and multivariate testing across website, onboarding flows, and paywall — hypothesis-driven with clear success metrics
- GA4 full-funnel instrumentation and Looker Studio dashboards for traffic, conversions, cohort retention
- Define and report CAC/LTV efficiency — the language the business runs on
- Landing page CRO, page speed, Core Web Vitals, structured data — treat the website as a conversion product
- Own the marketing stack: GTM, GA4, Intercom, marketing-automation tooling (to be selected)
- Collaborate with the Growth Full-Stack Developer on subscription and paywall features
Requirements
- 8+ years in growth or performance marketing at a B2C SaaS or fintech product
- Demonstrated SEO results at scale — measurable organic traffic growth you can speak to with numbers
- ASO track record on iOS App Store and Google Play
- Strong CRO chops: A/B testing, funnel analysis, UX intuition — you read a drop-off chart and know what to test first
- Technical: GA4, GTM, comfortable writing SQL queries, able to self-serve your own data
- Freemium or subscription business experience — you think natively in CAC/LTV and payback periods
- Hands-on executor: no agency layer, no coordinator layer — you do the work and you own the outcome
Preferred
- Background in trading, investing, or financial-data platforms — you understand the product you\'re growing
- Track record at a company scaling from sub-$5M to $10M+ ARR
- Experience building and hiring a growth team as the company scales
- AI-driven growth tooling: automated reporting, content generation, personalisation at scale
Traffic Signals
Monthly Visitors
1.5M
Traffic Source Mix
Search
28.2%
Direct
68%
Referral
2.8%
Social
0.6%
Paid
0.3%
Headcount Trend
Current headcount: ~5
