4 months ago
Group Brand & Content Marketing Manager
Arbor Education
London, UK (Hybrid)Full time£52K/yr – £55K/yr
All marketing roles in the UK with a SaaS business model
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Group Brand & Content Marketing Manager
London, UK (Hybrid)
£52K/yr – £55K/yrSenior LevelFull time
Posted 4 months ago
Job Summary
Own multi-brand strategy and content execution across a growing portfolio, turning customer insights into high impact editorial and demand generation.
- Own the multi-brand strategy and content calendar, aligning messaging with funnel data
- Lead editorial and flagship content, translating interviews and expertise into credible thought leadership
- Drive content led demand with gating, launches, and collaboration with Demand Gen and PMM
Job Description
Responsibilities
- Strategy and multi-brand orchestration
- Manage the termly Brand and Content calendar and own the delivery plan
- Generate customer and market insights to inform planning and messaging, sharing learnings with the team and wider business
- Content and thought leadership
- Own the editorial calendar across the Suite, producing eBooks, blogs, white papers, case studies, and videos that generate leads and build thought leadership
- Lead the production of flagship pieces for Arbor and develop equivalents across the other brands
- Act as a lead writer and editor for the group, turning customer interviews, panels, and internal expertise into credible thought leadership
- Hold the lead generation target for content marketing, working with Demand Gen on gating, launch sequencing, and nurture
- Reshape the content mix based on funnel data
- Collaborate with Product Marketing to translate product messaging into campaigns that land with the right personas
Brand architecture, operations and enablement
- Brand architecture, operations and enablement
- Maintain brand guidelines and the asset library across our brands, and run the enablement intake for the wider business: triage requests, set expectations, and deliver or route the work
- Support the Head of Brand and Content on M&A and brand integration and strategy workstreams, owning specific workstreams within the agreed playbook
- Own production of print and event collateral (brochures, leaflets, roller banners, badges, lanyards, merch) end-to-end, including supplier management
- Manage end-to-end discrete branding projects including rebrands
- Owned Channels and Brand Assets
- Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages
- Own organic growth and engagement on LinkedIn, for our brands and key people across the team
- Own the group SEO and GEO strategy, tracking impact on organic and AI-referral traffic
Owned Channels and Brand Assets
- Manage the Arbor, SAMpeople, and TimeTabler websites day-to-day, including blog publishing, page builds, content updates, and campaign landing pages
Requirements
- Multi-brand operator: Has managed two or more brands in parallel, or worked in a house-of-brands or hybrid environment
- Brilliant writer and editor: Turns transcripts into thought leadership in the contributor's voice; holds the line on tone when editing
- Content engine builder: Has run a content function tied to measurable pipeline, not just impressions
- AI-native: Reaches instinctively for agentic and AI-assisted approaches; builds and shares reusable workflows that raise the team's ceiling
- Commercially minded and data-driven: Deep grasp of the marketing funnel, with hands-on HubSpot (essential), GA4, and equivalent platforms
- Brand custodian: Has owned brand guidelines, asset library, and intake; knows how to say no without losing relationships
- Strong project manager: Runs several concurrent workstreams across content, events, and ad hoc requests without dropping the ball
- Excellent eye for design: Not a designer, but can brief, spot off-brand work, and direct a freelancer to a better result
- B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building
- Stack: Canva, Veed, GA4, HubSpot, and emerging technologies
Nice to have
- B2B experience: B2B background (SaaS or EdTech preferred); understands long buying cycles, multiple personas, and brand's role in trust-building
- Stack: Canva, Veed, GA4, HubSpot, and emerging technologies
Benefits
- What we offer
- The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
- A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
- 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
- Life Assurance paid out at 3x annual salary
- Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
- Private Dental Insurance with Bupa
- Salary sacrifice Pension provided by Scottish Widows
Arbor Education
4.2 Glassdoor
With Arbor, over 7,000 schools and trusts reclaim hours every week, see the data that matters clearly, and support their staff with the tools, time and insight to work at their best.
Founded in 2011
London, England, GBR
368 employees (21 in marketing)
79% recommend to a friend
93% CEO approval
Salaries
Posted range
£52K/yr – £55K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
14 (4% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$14.2M
Last Raise
$3.7M
Private Equity, 5 years ago
Funding History
- Dec 2020Private Equity
- Apr 2020Series Unknown • $3.7M
- Dec 2018Series Unknown • $2.3M
Traffic Signals
Monthly Visitors
1.7M
Traffic Source Mix
Search
46%
Direct
48.8%
Referral
4.3%
Social
0.3%
Paid
0.6%
Headcount Trend
Current headcount: ~369