3 months ago
Paid Social Specialist
RWS Group
UK (Remote)Full time
All Paid Social roles in the UK
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All Paid Social roles in the UK
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Paid Social Specialist
UK (Remote)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
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Job Summary
Own paid social demand-gen by planning, executing, and optimizing campaigns across LinkedIn and Meta, coordinating with the Head of Paid Media and cross-functional teams to improve conversion paths and pipeline impact.
- Own end-to-end paid social experiments, creative testing, and audience optimization to move prospects from awareness to pipeline.
- Align with Campaigns, Paid Media, SEO, and Lifecycle to optimize conversion paths and landing pages for better engagement and form completion.
- Leverage CRO basics and analytics to turn data into actionable improvements across testing, measurement, and personalization initiatives.
Job Description
Responsibilities
- The Paid Social Specialist is responsible for planning, executing, and optimizing paid social activity across key platforms including LinkedIn, Meta, and additional channels as appropriate, in order to drive awareness, demand, and pipeline growth for RWS.
- Operating within a modern, performance-led Growth Marketing function, this role focuses on using paid social as a scalable demand generation channel — influencing buying groups across the full funnel, from early awareness through to lead generation and opportunity creation.
- The Paid Social Specialist works closely with the Head of Paid Media to execute paid media strategy, partner with Campaign Managers on growth initiatives, and continuously test and optimize creative, audiences, and formats to improve performance and efficiency.
- Optimize website and landing pages to improve conversion, engagement, and user journeys
- Identify friction points and drop-offs; implement improvements (layout, messaging, CTAs, forms)
- Run A/B and multivariate tests, from setup to analysis and insights
- Monitor performance metrics and turn data into actionable recommendations
- Collaborate with Campaigns, Paid Media, SEO, and Lifecycle teams to improve conversion paths
- Support personalization initiatives and ensure proper testing and implementation
Requirements
- Experience in CRO, digital optimization, or performance marketing
- Hands-on A/B testing and website analytics experience
- Strong analytical skills and understanding of user behavior
- Knowledge of UX principles and conversion best practices
- Familiar with tools like Google Analytics and HubSpot
- Detail-oriented, structured, and data-driven mindset
RWS Group
3.5 Glassdoor
Welcome to RWS!We are a global AI solutions company empowering the world’s most trusted enterprise AI. Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.Trusted by 80+ of the world’s top 100 brands, we provide the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.
Founded in 1958
Maidenhead, England, GBR
13K employees (2,611 in marketing)
60% recommend to a friend
58% CEO approval
Traffic Signals
Monthly Visitors
760.4K
Traffic Source Mix
Search
41.3%
Direct
50.5%
Referral
6.1%
Social
1.2%
Paid
0.7%
Headcount Trend
Current headcount: ~13.3K
Marketing Team
Marketing Team Size
2,326 (18% of company)
Marketing Roles Posted (Last 30 Days)
1