Responsibilities

• Lead the individual giving programme to attract new supporters and drive lifetime value.
• Plan, deliver and optimise donor acquisition, welcome journeys and ongoing stewardship across a range of fundraising products and channels.
• Focusing on donor acquisition, you will develop targeting and testing strategies to improve campaign performance and welcome journeys, whilst managing campaign budgets and delivering accurate income forecasts for your fundraising channels.
• Line manage and develop one direct report
• Develop fundraising campaign briefs
• Monitor and report on campaign performance and donor acquisition success
• Manage supplier relationships and invoice processes
• Ensure GDPR and Fundraising Regulator compliance
• Support the development of strong fundraising propositions

Requirements

• Experience of supporter acquisition and engagement across a variety of products and channels
• Experience of working with cold data suppliers
• Experience of developing and implementing supporter journeys
• Strong direct marketing experience across both print and digital channels
• Experience of face-to-face fundraising management
• Experience of managing relationships with suppliers and agencies
• Ability to manage multiple campaigns simultaneously from concept to delivery
• Experience of setting and monitoring income and expenditure budgets, and cost negotiation
• Knowledge of how to analyse results to assess campaign performance

Benefits

• Salary of £42,527.79 per annum
• Generous annual leave with the option to buy additional days
• Pension scheme with generous employer contributions
• Healthcare cash plan
• Life Assurance
• Access to legal services and mental health support
• Employee assistance programme
• Paid professional subscriptions and discounts
• Professional and personal development
• Enhanced Maternity/Paternity/Adoption pay