2 months ago
Senior Media Planner
Allied Global Marketing
London, UK (Hybrid)Salaried Ft
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Senior Media Planner
London, UK (Hybrid)
Salary Not AvailableSenior Level3+ years expSalaried Ft
Posted 2 months ago
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Job Summary
Own end-to-end digital media planning and buying for agency and client-side accounts, translating strategy into executed campaigns, optimized performance, and data-driven insights for future media investments.
- Strategy-to-execution: Collaborate on strategy, oversee junior team work, and manage campaigns across Meta, Google, and CM platforms.
- Relationship and program management: Maintain client/vendor/internal relationships, coordinate day-to-day communication, and manage budgets and orders.
- Measurement and optimization: Analyze data from internal/external sources to evaluate effectiveness and inform future campaigns.
Job Description
Responsibilities
- Collaborate on digital marketing strategy development with clients and internal team
- Establish and maintain positive client, vendor, and internal relationships
- Participate in day-to-day communication with clients
- Oversee the work of junior team members on the account
- Handle execution of media campaigns from creation to completion
- Negotiate with media vendors and place approved media plans
- Identify target audiences and their characteristics, behaviours and media consumption habits
- Maintain media plans, budgets and insertion orders
- Work directly in advertising platforms including Meta Business Manager, Google Ads, Google Campaign Manager
- Manage, monitor, optimise, analyse, and report on campaigns
Requirements
- 3-4 years digital media planning and buying experience.
- Knowledge of digital media is a must
- Previous experience at a digital media agency is preferred
- Dependable team player with a strong ability to work independently and amongst teams
- Demonstrated success in developing, managing, and executing digital marketing campaigns / initiatives on the agency and/or client side
- Ability to manage multiple concurrent clients/projects and meet tight deadlines
- Excellent non-adversarial negotiation skills
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Excellent written, verbal and mathematical skills
- Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Business Manager, Google Ads, and Google Campaign Manager
Preferred
- Experience working in a fast-paced, detail-oriented environment
- Strong initiative and innovation
- Excellent collaboration and teamwork skills
Allied Global Marketing
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied’s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world’s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
Founded in 1986
Los Angeles, California, USA
715 employees (259 in marketing)
Traffic Signals
Monthly Visitors
7.7K
Traffic Source Mix
Search
37.2%
Direct
51.7%
Referral
5.7%
Social
4.1%
Paid
1.3%
Headcount Trend
Current headcount: ~715
Marketing Team
Marketing Team Size
215 (30% of company)
Median Career Experience
7 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Janna Ferner-Bell
VP Production, Brand Experience
At the company for 2 years 7 months
Danyelle McGill Bethel
SVP, Social Media & Influencer Marketing
At the company for 9 years 7 months
Kylie A.
VP of Creative, Global Brand Experience
At the company for 3 years 8 months
Scott Praefke
Vice President - Tour Marketing and Communications
At the company for 10 years 2 months
Funding
Last Raise
Corporate Round, 7 years ago
Funding History
- Apr 2019Corporate Round