2 months ago
B2B Marketing Manager- Supply
Good Energy
Chippenham, Wiltshire, UK (Hybrid)Full time£40K/yr – £50K/yr
Marketing jobs
6,294 marketing jobs
All marketing roles in the UK with a hybrid work arrangement
Get alerts for this search
All marketing roles in the UK with a hybrid work arrangement
Get alerts for this search
B2B Marketing Manager- Supply
Chippenham, Wiltshire, UK (Hybrid)
£40K/yr – £50K/yrMid LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Lead the end-to-end B2B demand engine for energy solutions, translating complex offerings into customer-focused campaigns and ensuring seamless handoffs with sales while driving measurable pipeline growth.
- Campaign delivery and ABM: own integrated campaigns across Supply, PPA, and target accounts to hit growth targets.
- Sales alignment and data-driven optimization: partner with sales, analyze ROI, and iterate to improve conversion and revenue.
- Content, messaging, and partnerships: translate technical energy concepts into compelling content and collaborate with agencies, media and events to amplify reach.
Job Description
Responsibilities
- Campaign delivery: Lead and execute integrated B2B marketing campaigns across our Supply and PPA propositions, aligned to commercial growth targets and go-to-market priorities.
- ABM strategy: Develop and deliver highly targeted, multi-channel account-based marketing campaigns focused on priority ICPs, sectors and strategic accounts.
- Sales alignment: Partner closely with sales teams to align campaign activity with pipeline priorities, account plans and sector opportunities, supporting lead conversion and revenue growth.
- Commercial focus: Deliver marketing activity that combines sustainability messaging with clear commercial value, including cost reduction, resilience and risk mitigation.
- Multi-channel execution: Manage end-to-end campaign delivery across digital, PPC, content, email nurture, events, outbound activity and trade partnerships.
- Planning & coordination: Own campaign timelines and marketing roadmaps, ensuring activity aligns with industry events, sector trends and sales priorities.
- Performance & optimisation: Lead campaign reporting and performance analysis, using data and insight to continuously improve engagement, conversion and ROI.
- CRM & automation: Work closely with CRM and marketing automation teams to deliver nurture journeys, lead scoring, segmentation and automated campaigns.
- Collaboration: Create strong feedback loops between marketing and sales to improve targeting, reporting, lead management and sales enablement activity.
- Content & messaging: Collaborate with proposition, product and commercial teams to translate complex energy solutions into clear, customer-focused messaging and content.
Requirements
- Highly experienced in B2B marketing, ideally within energy, utilities, sustainability, infrastructure or other commercially complex sectors.
- Strong experience delivering integrated marketing campaigns across digital, content, email, events and paid media channels.
- Experienced in account-based marketing (ABM), demand generation and targeted B2B acquisition strategies.
- Commercially aware, with a strong understanding of business drivers, sales objectives and pipeline growth.
- Comfortable working closely with sales teams to support commercially focused growth strategies and revenue generation.
- Confident using CRM and marketing automation platforms to manage campaigns, nurture activity, reporting and lead flows.
- Strong campaign planning and project management skills, with the ability to manage multiple priorities and workstreams simultaneously.
- Data-driven and analytical, with the ability to translate campaign performance insights into actionable improvements.
- Collaborative and confident working cross-functionally with sales, proposition, CRM, digital, analytics and leadership teams.
- Comfortable working in a fast-paced environment, making tactical decisions to optimise campaign performance.
- Highly organised, proactive and detail-oriented, with excellent stakeholder management and communication skills.
- Destination: This role requires the ability to operate across multiple channels and coordinate complex campaigns in a regulated energy environment.
Preferred
- Experience within the energy, renewables or sustainability sector.
- Passion for sustainability and motivated by the opportunity to help businesses transition to cleaner energy solutions.
Benefits
- Great allowances for hybrid working:
- 🏡 £500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
- 🚆 £500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
- 📖 £500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
- 🎁 15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
- 🌞 Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
- 💸 Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
Good Energy
Good Energy has been driving the UK’s renewable energy revolution since 1999, helping homes and businesses become greener and more self-sufficient through clean power and green technology.We supply 100% renewable electricity from over 3,300 independent British generators and support more than 180,000 people producing their own energy through the FiT scheme. We also provide the latest clean tech - solar panels, batteries, heat pumps and EV chargers, with tariffs and export rates that reward customers fairly for the energy they share.As a certified B Corp and Friends of the Earth–recommended supplier, we set high standards for sustainability, fairness and customer care. Rated ‘Excellent’ on TrustPilot and a three-star World Class employer by Best Companies, we’re proud of both our customers’ trust and our inclusive workplace.Part of the Esyasoft Group, we’re connected to a global network of expertise in energy management and smart technology. At our core, we believe in fairness, inclusivity and innovation - and we welcome anyone who shares our mission to tackle the climate crisis and power a cleaner, greener future.
Recent Ads
Traffic Signals
Monthly Visitors
117.9K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
46.8%
Direct
48.4%
Referral
3.4%
Social
0.8%
Paid
0.6%
Headcount Trend
Current headcount: ~525
Marketing Team
Marketing Team Size
17 (3% of company)
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1
