3 days ago
Head of Product Marketing
loveholidays
London, UK (On-site)Full time
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Head of Product Marketing
London, UK (On-site)
Salary Not AvailableSenior LevelFull time
Posted 3 days ago
Top 1% of applicants do these two things.
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Job Summary
Own the end-to-end proposition development and market-entry strategy, translating strategy into tangible product and experience requirements, leading go-to-market for new products and segments, and driving validation, launch readiness and performance optimization.
- Define long-term proposition vision and capabilities across markets
- Coordinate cross-functional launches with commercial and platform teams
- Drive initial validation and iterations to achieve product-market fit
Job Description
Responsibilities
- Translate company strategy, our vision and competitive intelligence into clear proposition expansion opportunities
- Build a deep understanding of different customer segments: their needs, motivations and the perceived and real value of our proposition to them, getting hands on with research and experiencing the product to create deep empathy and knowledge and share that broadly across the business.
- Track competitor business model and proposition shifts alongside broader market trends, and bring that intelligence into the business in a way that influences decisions
- Build business cases for new products and segments; drive initial validation with user research, platform teams and commercial leads; champion them with the relevant exec and commercial leaders
- Define what the loveholidays proposition should look like over a three to five year horizon and translate that vision into clear proposition and experience requirements for platform and commercial teams
- Own go-to-market for new products and segments, coordinating across commercial and platform teams to ensure everything is in place for launch
- Define the value position and segmentation approach for each launch
- Own the assessment of initial launch performance and drive the iterations required to hit product-market fit, before handing over to our core and international operating teams to trade independently
Requirements
- You have significant experience in product marketing, proposition development or a closely related discipline, ideally within a consumer-facing digital business.
- You are a strong strategic thinker: you can break down complex market dynamics and translate them into a clear, well-reasoned point of view that earns buy-in across the organisation.
- You understand customers at a level that goes beyond research decks. You know how to build real insight and how to apply it to proposition decisions.
- You are an exceptional communicator, written and verbal. You can make a complex argument simple and a simple argument compelling.
- You know how to work in a matrixed organisation. You lead through influence and build momentum behind things you don't directly control.
- You have a data-driven mindset. You bring evidence to your thinking and your strategies
- You are hands-on. You can move between setting direction and doing the work, depending on what the moment requires.
Benefits
- Company pension contributions at 5%.
- Individualised training budget for you to learn on the job and level yourself up.
- Discounted holidays for you, your family and friends.
- 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
- Ability to buy and sell annual leave.
- Cycle to work scheme, season ticket loan and eye care vouchers.
loveholidays
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
670