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Who Gives A Crap logo
2 months ago

Director of Growth Marketing, UK

Who Gives A Crap

London, UK (Remote)Full time

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1 jobs
Who Gives A Crap logo

Director of Growth Marketing, UK

Who Gives A Crap

London, UK (Remote)

In-houseFull-timeDirector/executive
2 months ago
Who Gives A Crap logo
Who Gives A Crap

Director of Growth Marketing, UK

London, UK (Remote)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own UK growth through end-to-end acquisition, data-informed channel optimization, and accountable budget delivery to hit targets.

  • Own UK end-to-end acquisition strategy and monthly budget against targets.
  • Lead UK conversion-led creative and external agency partnerships.
  • Identify and scale local channels and partnerships with data-backed incrementality insights.

Job Description

Responsibilities

  • Own the UK acquisition strategy across the full funnel, ensuring high efficiency and delivery against commercial targets.
  • Lead the UK strategy for conversion-led creative and manage the relationship with our external creative agency.
  • Own the UK DTC new customer forecast and the monthly performance budget allocation.
  • Identify and scale new local channels and partnerships to drive incremental growth.
  • Utilize BI tools and data science insights to build a rigorous view of channel effectiveness and incrementality.

Benefits

  • competitive, market informed salaries
  • meaningful support towards healthcare for our team around the world
  • generous paid leave
  • tailored learning and development opportunities
  • free toilet paper (yes, you read that right)
Who Gives A Crap logo

Who Gives A Crap

4.1 Glassdoor

We are one of the fastest-growing eCommerce businesses in Australia (and now the US and UK too!). More than that, we’re one of the country’s fastest-growing social businesses.Who Gives a Crap sells beautiful, forest friendly toilet paper, paper towels and tissues and we donate 50% of our profits to help build toilets for those in need. As much as we love toilet paper, the reason we’re in business is the impact we’re having on the world—To date, Who Gives A Crap has donated over $8 million Aussie dollars to our charity partners, WaterAid, Sanergy, Lwala Community Alliance and Shining Hope For Communities, iDE and WaterSHED. The more innovative the solutions our partners can unlock, the quicker we can help build toilets for the 2 billion people who don’t have them.We have a fully distributed business with all team members working remotely (i.e. from home or a co-working space) most of the time. We currently operate in six time zones with team members across four continents... and we’re just getting started.We believe a diversity of perspectives and experiences is what makes a strong team. The stronger our team, the closer we are to our mission – toilets and clean water for all. So come join us! We're looking for people of all genders, races, ethnicities, orientations, abilities and disabilities to come sit at our table. The only thing we're a stickler on is species – you have to be a person.

Founded in 2012
Carlton, Victoria, AUS
299 employees (59 in marketing)
www.whogivesacrap.org
93% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$15.7K
Traffic Source Mix
Search
37.2%
Direct
52.9%
Referral
5.3%
Social
3.3%
Paid
1.2%

Headcount Trend

Current headcount: ~298

Marketing Team

Marketing Team Size
48 (16% of company)

Funding

Total Funding
$41.7M
Last Raise
$41.5M
Series A, 5 years ago

Funding History

  • Sep 2021
    Series A • $41.5M
  • Jan 2020
    Series Unknown
  • Nov 2015
    Seed • $200K

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Jul 7, 2025 • Retail Times
Toilet paper subscriptions business Who Gives A Crap sells in-store via UK’s largest grocer
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Who Gives a Crap wins first Tesco listings for paper products
Jul 6, 2025 • Grocer
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Who Gives a Crap doubles profit in retail push
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Jun 30, 2025 • Doncaster Free Press
Who Gives A Crap launches glow in the dark loo roll to help children scared of nighttime toileting
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Jun 6, 2025 • The Grocer
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Who Gives A Crap partners with BBC StoryWorks to spotlight the global sanitation crisis
May 29, 2025 • Retail Times
WATCH: Who Gives a crap? partners with BBC to spotlight global sanitation crisis
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Off the Pitch Podcast: Who Gives A Crap present new face to marketing
May 6, 2025 • Soccerscene
Low/Zero Waste Household Products Market to Reach $37.55 Billion by 2032, Growing at a CAGR of 22.9% from 2025--Exclusive Report by Meticulous Research®
May 6, 2025 • PR Newswire
Waitrose teams up with Who Gives A Crap on its first FMCG branded Bag for Life
Apr 24, 2025 • Retail Bulletin
Waitrose launches first-ever FMCG branded Bag for Life with Who Gives A Crap
Apr 23, 2025 • InternetRetailing
Waitrose launches first FMCG branded Bag for Life with Who Gives A Crap
Apr 22, 2025 • Grocery Gazette
Waitrose and Who Gives A Crap launch a bag for life that gives back
Apr 22, 2025 • Retail Times
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Apr 19, 2025 • CNN
CO2 Neutral Paper Market Analysis 2025: Focus on Effective Pathways for Carbon Neutral Pulp and Paper Manufacturing
Apr 17, 2025 • Research and Markets
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Mar 11, 2025 • EIN Presswire
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Feb 10, 2025 • Campaign Brief
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Feb 6, 2025 • Business Wire
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Feb 6, 2025 • Morningstar, Inc.
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Jan 27, 2025 • GlobeNewswire News Room
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Dec 16, 2024 • The Drum
Who Gives A Crap donates over $4 million to help build toilets across the world
Dec 5, 2024 • retailbiz
Why Who Gives A Crap isn’t afraid to reinvent itself after a $4.65 million donation
Dec 5, 2024 • SmartCompany
Who Gives a Crap donates £2.4m to water, sanitation and hygiene services
Dec 3, 2024 • The Grocer
Eco-friendly Toilet Paper Brand Who Gives a Crap Proves Millions Do With a $3M Donation to Help Build Toilets All Over the World
Dec 3, 2024 • Business Wire
Who Gives a Crap’s ‘big hairy’ goal to rival Kimberly-Clark
Dec 3, 2024 • The Australian
Eco-friendly Toilet Paper Brand Who Gives a Crap Proves Millions Do With a $3M Donation to Help Build Toilets All Over the World
Dec 3, 2024 • Business Wire
Eco-friendly Toilet Paper Brand Who Gives a Crap Proves Millions Do With a $3M Donation to Help Build Toilets All Over the World
Dec 3, 2024 • Morningstar, Inc.
Social enterprise makes consumers ‘give a crap’ winning Specialist Online Service of the Year
Jul 1, 2024 • The Grocer
Who Gives A Crap? UK shoppers answer ‘us’ as eco-friendly loo roll company triples profit
Jul 1, 2024 • City A.M.
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Jun 22, 2024 • The Grocer
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May 14, 2024 • Marketing Week
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May 6, 2024 • Morningstar
Sustainable D2C Toilet Paper Brand Who Gives A Crap Takes Major Leap in U.S. Expansion with Launch into Whole ...
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