2 weeks ago
Field Marketing Manager
Toggl
UK (Remote)Full time
Field Marketing Manager
UK (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 2 weeks ago
Job Summary
Own end-to-end sponsorship and experiential events, coordinating content, pipeline, and data capture while leveraging AI to speed research, drafting, and analysis across prep, execution, and post-event follow-through.
- Lead end-to-end event execution and vendor management
- Drive post-event pipeline, measurement, and cross-functional alignment
- Apply AI-driven approaches to research, drafting, and analytics
Job Description
Responsibilities
- Sponsored event execution: Take full, end-to-end operational coordination ownership for all major external sponsorships and industry trade shows. You'll manage vendor communications, booth layout architecture, graphic dimension configurations, compliance logistics, and swag sourcing & distribution, owning the event budget and negotiating with vendors along the way.
- Event content & communications : Write and produce all content required to run an event end-to-end — invitations, landing pages, promotional emails, social posts, on-site materials, and post-event follow-up sequences. You'll also create post-event recap content (summary emails, LinkedIn posts, short highlight videos, and case studies where relevant) to extend the life of each event well beyond its final day.
- Pipeline coordination : Eliminate post-event pipeline latency by building strict cross-departmental SLAs before any event takes place. You'll work directly with Sales and our Demand Gen Manager to build pre-event ad layers, account matching lists, and post-event outbound sequencing so event contacts are in active sales conversations within 24 hours.
- Owned experiential events : Research, conceptualize, and execute curated physical event touchpoints (think micro-roundtables and private VIP executive dinners) specifically designed for upmarket decision-makers, managing everything from venue negotiation and culinary curation to guest list outreach and on-site execution.
- Other responsibilities include:
- Owning the event lead capture process and ensuring all attendee data flows cleanly into HubSpot with correct source attribution.
- Reporting on cost-per-opportunity for each activation to showcase the impact of event and field marketing activities.
- Collaborating with Marketing and Sales to align event initiatives with overall pipeline and business goals.
- Using AI tools extensively in your daily work for research, synthesis, analysis, drafting, and exploration. AI fluency is not optional. It's part of how you increase your speed, depth, and impact.
Requirements
- Know exactly how to run events that convert , and you've been doing it for at least 3-5 years. You love bringing new ideas to the table and have experience with event logistics, vendor negotiation, and field marketing strategies.
- Have run in-person B2B events in the North American market. You know the conference circuit there, how sponsorship packages get priced and negotiated, which venues and vendors actually deliver, and what North American buyers expect from a booth conversation. Experience in European markets too is a plus, since roughly half the calendar sits here.
- Are great with people. The thought of hosting a room full of decision-makers, whether at a trade show booth or an intimate executive dinner, is something that excites you. You know how to make people feel looked after without losing sight of the commercial goal.
- Are incredibly autonomous (and love it). You have run successful B2B events and sponsorships in the past and know what works, what doesn't, and what metrics you need to track (major bonus points if you've specifically marketed software before). You can effectively convey how you will build a similarly high-performing events motion at Toggl.
- Are equal parts operator and creative , but most importantly, you are relentless about follow-through. You know an event is only as good as what happens in the 24 hours after it ends, and you build the systems to make sure nothing falls through the cracks.
- Want to have fun with marketing. You will be proactive in bringing new event formats and ideas to the table, finding opportunities for Toggl to show up in the room where it matters most.
- Are hands-on with AI tools. You actively use AI for research, analysis, drafting, and prototyping as a core part of how you work, not a side experiment.
- Don't need to be managed. You set your own direction, keep people in the loop, and ask for help when it matters.
- Have excellent written communication skills and are as comfortable drafting a sharp event invitation as you are briefing Sales on a post-event handoff plan. Asynchronous communication is something you are happy with, and you can concisely express ideas without having to jump on a call.
Benefits
- Benefits - Freedom to choose when and how much you work—we only measure results - 24 days of paid time off a year, plus your local holidays - Unlimited sick leave - In-person meetups for team-building (expenses covered) - 4-6 weeks paid sabbatical (depending on tenure) - Laptop budget up to 2,500€ and it renews every 3 years - €2,000 budget to set up your home office and an additional €300 every year after 3 years of tenure - €3,000 per year for co-working space membership and/or internet service at home - €4,000 per year contribution to use for training, workshops, and conferences - €2,400 per year contribution for any equipment or services to improve and/or maintain your physical and mental health - Support for buying tools you need for doing your best work (even eyeglasses if you need a new pair)
Toggl
4.5 Glassdoor
Toggl builds simple yet powerful tools that help teams plan smarter and work more profitably.Work today is distributed, fast-moving, and increasingly complex. Toggl brings clarity to that complexity by uniting planning, time tracking, reporting, and profitability into one connected experience – so teams can see how their work translates into results.Today, thousands of agencies, consultancies, and product teams use Toggl to:• Plan projects and allocate capacity with confidence• Track time effortlessly – without disrupting focus• Monitor utilization and profitability in real time• Turn work data into clear, actionable decisionsInstead of stitching together disconnected tools, teams move seamlessly from time tracking to billing and performance insights – all within one cohesive workflow.Pssst... 👀 Toggl is hiring! See how you can join us: https://toggl.com/jobs/
Founded in 2007
Tallinn, Harjumaa, EST
120 employees (21 in marketing)
1% recommend to a friend
1% CEO approval
Marketing Team
Marketing Team Size
12 (10% of company)
Marketing Roles Posted (Last 30 Days)
2
People
Traffic Signals
Monthly Visitors
8M
Monthly Google Ads Budget
$50.5K
Traffic Source Mix
Search
7.4%
Direct
71.2%
Referral
8.3%
Social
5.9%
Paid
0.2%
Headcount Trend
Current headcount: ~120