2 weeks ago
Field Marketing Associate, UK & Ireland
BD
London, UK (Hybrid)Full time£59K/yr – £90K/yr
Marketing jobs
2 marketing jobs
Field Marketing Associate, UK & Ireland
London, UK (Hybrid)
£59K/yr – £90K/yrMid Level3+ years expFull time
Posted 2 weeks ago
Job Summary
Lead local marketing efforts across growth, demand generation, campaign delivery, and sales enablement, turning global strategies into region-specific plans and driving market development.
- Own local marketing execution and demand generation in coordination with Sales and Product Marketing
- Accelerate opportunities across priority accounts and market segments through targeted campaigns and events
Job Description
Responsibilities
- Driving Local Marketing Execution
- Translate global and regional marketing strategies, campaigns, and product launches into effective local execution plans.
- Adapt initiatives to local market dynamics, customer needs, and competitive landscapes.
- Partner closely with Sales, Product Marketing, and business leaders to ensure marketing activities support commercial objectives.
- Gather and share market insights, customer feedback, and competitive intelligence to help shape future strategies.
- Demand Generation & Business Growth
- Execute lead generation campaigns in partnership with sales and communications teams.
- Support pipeline development through customer-focused marketing activities, targeted account programs, digital engagement, and events.
- Develop market-specific messaging and account targeting strategies to increase customer penetration and drive competitive conversions.
- Help accelerate opportunities across priority accounts and market segments.
Requirements
- 3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or a related commercial role.
- Experience within medical devices, diagnostics, healthcare, life sciences, or B2B technology environments is highly desirable.
- Proven success supporting product launches, market development programs, and commercial growth initiatives.
- Experience partnering closely with sales organisations to drive demand generation, pipeline development, and customer engagement.
- Strong track record of managing customer events, workshops, conferences, and educational activities.
- Experience translating market insights and customer feedback into actionable business recommendations.
- Strong sales enablement capabilities, including development and deployment of customer-facing materials and training programs.
- Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory and Commercial Excellence teams.
Preferred
- 3-7 years of experience in Field Marketing, Product Marketing, Commercial Excellence, Sales Enablement, or a related commercial role.
- Experience within medical devices, diagnostics, healthcare, life sciences, or B2B technology environments is highly desirable.
- Proven success supporting product launches, market development programs, and commercial growth initiatives.
- Experience partnering closely with sales organisations to drive demand generation, pipeline development, and customer engagement.
- Strong track record of managing customer events, workshops, conferences, and educational activities.
- Experience translating market insights and customer feedback into actionable business recommendations.
- Strong sales enablement capabilities, including development and deployment of customer-facing materials and training programs.
- Demonstrated ability to work cross-functionally with Sales, Product Marketing, Product Management, Medical Affairs, Regulatory and Commercial Excellence teams.
BD
4.0 Glassdoor
BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.
Founded in 2004
Franklin Lakes, New Jersey, USA
45K employees (2,188 in marketing)
100% recommend to a friend
Salaries
Posted range
£59K/yr – £90K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,813 (4% of company)
Median Career Experience
16 years
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
9
People
Marketing Leadership
Tony Ezell
EVP, President of the America and Chief Marketing Officer
At the company for 6 years 7 months
Jennifer Sipple
VP, Global Marketing, Medication Management Solutions
At the company for 11 years
Jeff Stevens
Vice President, Global Marketing & Commercial Excellence, Medication Delivery Solutions
At the company for 18 years 4 months
Tracie Adams
Vice President Marketing
At the company for 5 years 4 months
Funding
Total Funding
$540M
Last Raise
$540M
Post IPO Equity, 3 years ago
Funding History
- Aug 2023Post IPO Equity • $540M
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$24.4K
Traffic Source Mix
Search
44.9%
Direct
38.3%
Referral
10.1%
Social
5%
Paid
1.6%
Headcount Trend
Current headcount: ~45.4K